Category Archives: Coverage

Stay Informed: 6 Events in December to Maximize Engagement

Happy December! As always Inform is here to help you prep for your event coverage with our massive library of content. From local and trending to national and breaking –- we have it all.

Check out the events to keep an eye on for this month.

Tuesday, 12/8

Victoria’s Secret Fashion Show struts its stuff starting at 10 PM ET on CBS. In the meantime, get a sneak peek with these highlights from Hollywood Life.

Selena Gomez, Kendall Jenner, Gigi Hadid & Lily Aldridge makes our best of Victoria's Secret

Wednesday, 12/9

Awards season kicks off with the 22nd Annual SAG Awards nomination announcement live on TNT and TBS.

Thursday, 12/10

Next up is the 73rd Golden Globe nominations reveal, bright and early at 8 AM ET.

Ricky Gervais will return to host the 2016 Golden Globe awards; the comedian previously hosted for

And don’t miss the American Country Awards airing live from Mandalay Bay in Las Vegas at 8 PM ET on FOX.

Saturday, 12/12

Tune in at 8 PM ET to find out the 2015 Heisman Trophy winner. For more football, tune in at 3 PM ET to watch the 116th Army-Navy Game on CBS.

Check out Campus Insiders for a look at the time-honored Army-Navy rivalry.

 Army-Navy rivalry.

Tuesday, 12/15

Who will make the cut? CNN has some new criteria for the fifth Republican Presidential Debate hosted by CNN and Salem Media Group. The debate will air on CNN from the Venetian in Las Vegas.

Here are highlights from the last Republican debate from CBS.

As the front-runners for the Republican presidential nomination gathered on Tuesday night for the

Saturday, 12/19

The third Democratic Presidential Debate will be broadcast from Manchester, New Hampshire on ABC/WMUR.

Tuesday, 12/29

The 38th Annual Kennedy Center Honors gala will be aired on December 29 on CBS at 9 PM ET and PT. Feted this year will be singer-songwriter Carole King, filmmaker George Lucas, actress and singer Rita Moreno, conductor Seiji Ozawa, and Broadway star Cicely Tyson.

Thursday, 12/31

Ring in the New Year with specials up the wazoo, including Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest starting at 8 PM ET on ABC; Pitbull’s New Year’s Revolution at 8 PM on FOX; New Year’s Eve With Carson Daly at 10 PM on NBC; and the yet-to-be-officially announced New Year’s Eve Live with Anderson Cooper and Kathy Griffin on CNN.

Everyone knows the most outrageous annual New Years celebration happens right on cable. But in case

And as always, reach out to the Inform Content Team with any questions, comments, or concerns.

 

Inform’s Playlist Year-Ender Celebrates the Close of 2015

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We can hardly believe it but 2015 is coming to an end. To celebrate the close of this productive year and the beginning of a new one, each week we’ll be featuring for our partners a new video playlist as we count down to 2016.

What will we be featuring? Here’s the lowdown:

December 1 — Top Sports News

Look back at the biggest moments in sports and what stories made the headlines.

December 8 — Top Stories of 2015

An all-encompassing Inform Zeitgeist. We’re pulling together the trending stories of 2015.

December 15 — Top Fails

From a political “oops” to cringe-worthy wipeouts, watch 2015’s biggest blunders, fumbles, foibles, and gaffes.

December 22 — Top Entertainment News

Big weddings, big break-ups, and a lot of bikini bods. We’re rounding up all the moments that “broke the Internet.”

December 29 — Look ahead to 2016

Explore what the future holds with exciting innovations in tech and what to look forward to as we enter a new year.

Our partners can look out for these videos in their email every Tuesday afternoon. Not yet a partner but interested in learning more? Reach out to content@inform.com.

Stay Informed: 7 Events in November to Maximize Engagement

Inform is here to help you prep for your event coverage with our massive library of content. From local and trending to national and breaking news –- we have it all.

On the November docket: three (count ‘em, three!) music award shows, the second Democratic Presidential Debate, and of course turkey day festivities. Check out the complete list below.

Tuesday, 11/3

While the Presidential election isn’t until next year, you can still rock the vote in your local elections.

Wednesday, 11/4

Kick up your boots for country music’s biggest event: the Country Music Association (CMA) Awards broadcast live on ABC and hosted by Brad Paisley and Carrie Underwood.

In this preview, Underwood teases her red carpet look and many dress changes throughout the show.

After hosting the Country Music Association awards for seven straight years, Carrie Underwood 's got her red carpet routine for the show down pat.

Saturday, 11/14

CBS News teams up with Twitter to host the second Democratic Presidential Debate in Des Moines, Iowa. Get your live-tweeting muscles ready.

Who do you think won the first debate? Bloomberg’s Phil Mattingly reports.

Oct. 14 -- Bloomberg's Phil Mattingly reports on CNN's Democratic presidential candidates debate

Sunday, 11/15

The Barclays ATP World Tour Finals runs through November 22 in London. This season-ending event showcases the best men’s singles players and doubles teams on the 2015 ATP World Tour.

Thursday, 11/19

The 16th annual Latin Grammy Awards will be broadcast live on Univision from the MGM Grand Garden Arena in Las Vegas, Nevada.

Sunday, 11/22

Join Jennifer Lopez as she hosts the American Music Awards, broadcast live on ABC from the Nokia Theater in Los Angeles.

Check out who leads the AMA noms.

Taylor Swift leads with six nominations for the 2015 American Music Awards

Thursday, 11/26

Tradition returns with the Macy’s Thanksgiving Day Parade on NBC.

Take a walk down memory lane with these highlights from last year’s parade.

Millions of people braved the NYC chill to catch the Macy's Thanksgiving Day Parade on Thursday

And as always, reach out to the Inform Content Team with any questions, comments, or concerns.

How To: Fall Video Inspiration

PicMonkey Collage

Fall and the start of the holiday season can inspire everything from fun pumpkin-related crafts to trying out new apple and cinnamon recipes. Almost as fun as creating that perfect fall centerpiece is posting, tweeting, or Instagram-ing your creation — to share all that hard work with the world.

Need some autumn inspiration? Look no further because Inform has you covered. Check out the videos below from our top lifestyle partners for some of the most current and fun fall ideas. Let us know what you think or what you try in the comment section below.

Happy fall!

There’s nothing better than setting the crock-pot on low and coming home to a delicious meal. Find the perfect recipe here from Country Living.
Soup's on! These hearty, hands-off recipesall prepared in your trusty slow-cookerare the culinary equivalent of slipping on your favorite fall sweater. Enjoy!

Love the taste of roasted pumpkin seeds but hate it when you burn them? Me too! Here’s a foolproof way from Martha Stewart to make your seeds delicious.
The next time you carve a jack-o'-lantern, dont throw out the seeds! Roast them instead. Not only do they make a healthy snack, theyre great sprinkled over salads and roasted vegetables. But instead of wasting time with the messy task of removing the pu

Gilded pumpkin? Yes please! If you’re tired of the same old orange pumpkin, try some of these fun ideas from Country Living to dress up the fall staple.
Hit the road, Jack! Check out our best ideas for painting, decorating, carving, and displaying your Halloween pumpkin.

Sticky, crunchy and (semi)healthy apple treats. I promise you will not be disappointed with this candy apple from the Rachael Ray Show. It’s also the perfect party favor for an autumn celebration.
Caramel Apple Nachos?! Yep, this recipe is as delicious as it sounds. Check it out now.

Your front door isn’t the only place to display your pumpkins. Show them off with these fun and festive centerpiece ideas from Country Living.
Let the colors of fall transform your dining room table.

Need a Halloween get-up for your little one (or you)? All you need are paper and scissors for this easy DIY costume from Martha Stewart.
Your child can create a roar on Halloween in this cute yet fierce lion costume made from paper products and a hooded sweatshirt.

Want to get your fall video featured with Inform? Here’s what we love:

  • New and fresh fall-themed ideas
  • Tutorials that shows the whole craft/recipe in fewer than two minutes
  • A different spin on a common fall project or food item

Want even more fall inspiration? The Inform “Happy Fall” playlist is updated daily with fresh videos full of fun ideas. You can also just click here or email our Entertainment Content Manager at aputman@inform.com.

Get Informed: 2016 Presidential Debates

The next Presidential election is still a ways off but campaign 2016 coverage is in full swing.

Last week’s Democratic debate introduced the nation to several new candidates, as well as informing the voters on where many of the hopefuls stood.

Here some of the most notable moments of the event, as well as some tips on how you can best take advantage of events such as these in order to amplify your content.

Democratic Sen. Bernie Sanders comes to defense of Hillary Clinton on email controversy saying "let's talk about real issues." Rough Cut (no reporter narration).
Democratic Sen. Bernie Sanders comes to defense of Hillary Clinton on email controversy saying “let’s talk about real issues.”

Hillary Clinton discusses the Benghazi attacks in Libya.
Hillary Clinton discusses the Benghazi attacks in Libya.

Morality takes center stage at Dem debate
Chafee zings Clinton as morality takes center stage.

Hillary Clinton and Bernie Sanders vigorously outlining competing visions for a party seeking to keep the White House for a third straight term. AP's Haven Daley has more from the first Democratic presidential debate. (Oct. 14)
Hillary Clinton and Bernie Sanders vigorously outlining competing visions for a party seeking to keep the White House for a third straight term.

(Oct. 13) -- A tourism video for an audience of one on the day of the first Democratic presidential debate in Las Vegas, which Vice President Joe Biden won't (or will he?) attend. By Griffin Hammond and Matt Negrin.
A tourism video for an audience of one on the day of the first Democratic presidential debate in Las Vegas, which Vice President Joe Biden won’t (or will he?) attend.

The Republican party continues to dominate the election cycle and candidates will reconvene Wednesday October 28 for its third debate.

Want to get your video featured on Inform? Here are some top tips:

  • Timing: the sooner the better when it comes to getting your video on the Inform platform.The sooner we have the video the faster we can get it featured and on distribution sites.
  • Length: 1 to 2 minutes is prime video length time.
  • Actual video: a photo with anchor voiceover of a candidate’s quote doesn’t quite compare to the real thing. Whenever possible use the raw clip.
How we are featuring your video:
  • Featured playlists in the Inform Control Room: Partners have a pre-organized playlist with the best video offering curated by the Inform Content Managers.
  • The Inform “Politics Top Trending” is a personalized email we send out the night/day of big events such as debates. This goes out to our distribution partners and features the best video around the event.
Inform has coverage of every political happening, from floor speeches to inaugurations. Look to us for the video you need for your site and the moments you do not want to miss. Inform will keep you informed.

If you have any questions or for more information on Inform content, reach out to content@inform.com, or me directly at bwineka@inform.com.

Stay Informed: 14 October Events to Maximize Engagement

October is almost here, and with it comes not just pumpkin spice lattes, but also the beginning of hockey season, more war-of-words with the Republican and Democratic Debates, and the World Series opener.

Below are 14 events to keep your audience engaged.

October 2

Austin City Limits Music Festival runs from Oct 2-4 and Oct 9-11.

October 5

LA Fashion Week struts its stuff through Oct 11.

October 6

Major League Baseball postseason begins with wildcard and division series playoffs.

October 7

The Chicago Blackhawks and New York Rangers face off in the NHL Season Opener. Also hitting the ice are the Montreal Canadiens against the Toronto Maple Leafs; the Vancouver Canucks against the Calgary Flames; and the San Jose Sharks against the Los Angeles Kings.

October 8

Two big events: the Presidents Cup golf tournament begins in Incheon City, Korea, running through Oct 11, and the ALMA (American Latino Media Arts) Awards airs on Telemundo at 8pm ET.

October 13

Music or politics? Audiences will have to choose between the BET Hip Hop Awards and the first Democratic Presidential Debate on CNN.

October 25

The Women’s Tennis Association (WTA) Finals begin and run through Nov 1, while we’ll be on the lookout for crazy performances at the MTV Europe Music Awards in Milan, Italy.

October 27

The official start date of the MLB World Series — unless we see some overpowering performances in the playoffs, then we’ll get an early start on Oct 22. Filling out the big sports day, the NBA Regular Season tips off as the Atlanta Hawks take on the Detroit Pistons.

October 28

What will the Donald say this time? Find out in the third Republican Presidential Debate hosted by CNBC.

October 31

Who can forget the spookiest time of the year? It’s Halloween!

As always, reach out to the Inform Content Team with any questions, comments, or concerns.

Get Informed: The 67th Primetime Emmy Awards

This year’s Primetime Emmy Awards may have been a hot one for celebrities walking the red carpet, but the night was a huge success.

The biggest night in television became the biggest night online. From the second the stars hit the red carpet at the award show, video was already online. Inform partners on our platform had full access to video before the show even started.

Red carpet fashion, acceptance speeches and the inside scoop on what your favorite stars are really thinking — Inform has it all. Take a look at some of the most talked about moments.

Viola Davis takes home the Emmy for Outstanding Actress in a Drama for her role in “How to Get Away with Murder.” Hear her powerful acceptance speech.

Jon Hamm wins his first Emmy for “Mad Men” right as the show comes to an end. Inform partner E! Online talks to him moments after to get his thoughts.

I think Uzo Aduba brought us all to tears in her acceptance speech for Best Supporting Actress in a Drama. She of course plays “Crazy Eyes” in “Orange is the New Black.”

One of the year’s hottest shows is “Empire.” Actress Taraji P. Henson opens up in this exclusive red carpet coverage. Hear what she has to say about getting involved with the big hit show.

A powerful award of the night, “Transparent” star Jeffrey Tambor took home the Emmy for outstanding lead actor in a comedy series — dedicating his award to the transgender community.

Want to get your video featured on Inform? Here are some top tips:

  • Timing: the sooner the better when it comes to getting your video on the Inform platform.
  • The sooner we have the video the faster we can get it featured and on distribution sites.
  • Length: 1 to 2 minutes is prime video length time.
  • Actual video: showing actual video instead of pictures is always preferable. Viewers love to see the actual moment instead of a picture of the moment. In the case of an award show we love to have actual show video.

How we are featuring your video:

  • Featured playlists in the Inform Control Room: Partners have a pre-organized playlist with the best video offering curated by the Inform Entertainment Content Manager.
  • The Inform “Entertainment Top Trending” is a personalized email we send out the night/day of any big event like the Emmy Awards. This goes out to our distribution partners and features the best of the best video from the event.

Inform has coverage of the biggest entertainment events. Look to us for the video you need for your site and the moments you do not want to miss. Inform will keep you informed. For any questions or for more information on Inform content, reach out to content@inform.com, or me directly at aputman@inform.com.

How Content Creators Win as NDN Becomes Inform

Screen Shot 2015-09-22 at 2.20.29 PMEarlier today, our CEO Greg Peters announced that NDN, the company you have come to rely on to extend the monetization of your premium video, is now Inform. So what does that mean for our valued Content Creators?

To start, you’ll continue to be a part of the largest digital network for local news to ever exist.  You’ll continue to have the opportunity to reach new audiences and monetize your content across our publisher network consisting of thousands of the web’s biggest publishers.  And you’ll continue to see high-quality advertisers aligned with your premium content.

But what the Inform launch also means is that our technology and services are expanding to drive even more revenue opportunities.  For instance, we recently introduced Inform Video Match, a WordPress VIP plugin that makes it easier for our partners that use WordPress to include your video in their stories.  It provides simple search and discovery of your content so it can be easily added to our partner websites.

We also recently introduced the Inform Floating Video Player that provides a superior showcasing of your quality content while readers scroll down a story that includes the Inform video player.  This feature is designed to increase our player’s viewability scores, a priority for our advertising partners to ensure their ads are seen by our valuable audience.  Better viewability means better revenue that is earned for your video content.

These new products are just the beginning of the new Inform. We are committed to supporting your digital publishing efforts in a way that makes it easier for you to drive as much value for your investment in unique digital content.

We’ll keep you informed of our newest updates through our direct consultation, as well as on Twitter and Facebook. Have questions?  Please reach out to your content team contact, or me personally at mgay@inform.com.