Category Archives: Company

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Inform is #1 in comScore Online News Ranking

Inform again has the largest online video audience in the United States, in the News & Information ranking, according to comScore.

In June 2016 data, comScore reported that Inform reached 31.1 million viewers in the United States, an increase of 27% versus last year. That’s compared to CNN’s 28.3 million, Yahoo-ABC’s 24 million and 23.8 million by NBC News.

May 2016 saw a similar ranking of competitors, with Inform on top at 29.4 million. Inform was followed behind by CNN with 25.6 million, 22 million for Yahoo-ABC and 21.6 million by NBC News.

“Inform’s model is compelling to any professional digital publisher who incorporates quality video into their stories, without major monthly subscription fees required by some of our competitors,” said Inform CEO Greg Peters.

Inform has formal partnerships with thousands of online properties to provide highly engaging news and information to traditional and new media audiences. Inform’s platform is free to video creators and to the major media websites that embed premium video in their own digital sites and apps. Content owners and publishers earn revenue from every video view generated through their partnership with Inform, or they can leverage video views as an advertising opportunity to be sold by their local digital sales teams.

To learn more about Inform, please visit our website at http://inform.com or email us at info@inform.com

About Inform

Inform, Inc. is the nation’s largest online news and video service, powering video and monetization products across over 5,000 publisher websites. A collection of over 500 premium video partners publish 150,000 videos monthly to Inform, and generate billions of monetized video views every year. Among Inform’s partners are the Associated Press, Reuters, Tribune Media, Hearst, CBS Local, iHeart Radio, Meredith, Comcast, New York Daily News and Berkshire Hathaway Media Group.

Inform’s mission is to integrate world-class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Our experience spans the publisher, advertiser, and technology sectors to deliver cutting-edge technology and products to our partners and their audiences.

(PRNewsFoto/Meredith Corporation)

Inform Announces Partnership Renewal With Meredith Corporation’s Local Media Group

Inform, Inc. today announced partnership renewals with the 17 local television stations in Meredith’s Local Media Group, including Atlanta, Phoenix, St. Louis and Portland. Meredith stations have been partners with inform since 2014, licensing their local news and entertainment videos to the 5,000+ publishers that use Inform’s video platform.

“We are proud that Meredith wants Inform to continue to distribute their quality local journalism to news audiences nationwide,” said Michael Gay, Vice President of Local Broadcast at Inform. “Growing the audience for local video improves the business model for media companies to invest more in local digital video resources.”

“We are pleased to renew our relationship with Inform and share our premium local videos with Inform’s audience across thousands of publishers,” said Matt Strait, Vice President of Digital for Meredith Corporation’s Local Media Group.  “Our renewal also deepens our partnership by promoting immediate growth in both traffic and revenue.”

Meredith joins over 300 local television stations that distribute their video with Inform to audiences well beyond their local TV markets. Inform’s distribution platform is free to video creators and to the major media websites that embed this premium video in their own digital sites and apps. Content owners and publishers earn revenue from every video view generated through their participation with Inform, or they can leverage the videos views as an advertising opportunity to be sold by their local digital sales teams.

To learn more about Inform, please visit our website at http://inform.com or email us at info@inform.com

About Inform

Inform, Inc. is one of the nation’s largest online news and video services, powering video and monetization products across over 5,000 publisher websites. A collection of over 400 premium video partners publish 150,000 videos monthly to Inform, and generate billions of monetized video views every year. Among Inform’s partners are the Associated Press, Reuters, Tribune Media, Hearst, CBS Local, iHeart Radio, Meredith, Comcast, New York Daily News and Berkshire Hathaway Media Group.

Inform’s mission is to integrate World Class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Our experience spans the publisher, advertiser, and technology sectors so we can deliver cutting-edge technology and products to our partners and their audiences.

About Meredith Corporation

Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households.  Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.

12 Events for Digital and Video Platforms to Attend in 2016

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We here at Inform believe in the importance of sharing and gaining knowledge, getting new perspectives, and enhancing our relationships with our partners and colleagues. That’s where technology and news events come in.

If you currently work in the digital or online video space, or simply want to enhance your knowledge and networking skills, you’ve come to the right place. 2016 has an amazing line-up of events in the U.S. which are sure to help you gain an edge professionally.

We’ve compiled a list of 12 events to consider attending in 2016 (and one in 2017) to give you and your company the chance to interact with your customers, experts in your industry, and your favorite influencers and peers.

OnMedia Conference

Dates: March 3
Location: NYC

OnMedia is an annual summit that gathers the brightest minds and top entrepreneurs, investors, and corporate players in social media, advertising, and commerce, and covers top trends and opportunities in Internet media, advertising, and commerce sectors. Past attendees and speakers include Mark Cuban, owner of the Dallas Mavericks; Fred Wilson of Union Square Ventures; and Aileen Lee, Founder & Partner of Cowboy Ventures.

Another reason to attend this year: Inform’s VP of Business Development, Stephen Bach, will be delivering a keynote talk on Video Monetization and Viewability. Don’t miss it!

4A’s Transformation Summit

Dates: March 21-23
Location: Miami, FL

More than 800 attendees from Bank of America, AOL, and Chipotle attended the 2015 event which is organized by the American Association of Advertising Agencies. Transformation 2016 will take place in Miami and draw some 1,000 industry players to discuss the latest media platforms, creative innovations, digital trends, measurement tools, data solutions, and ad technology

Digiday Publishing Summit

Dates: March 30-April 1
Location: Vail, CO

This summit is part of a series of events produced by Digiday (always at a new and fresh location!) and focusing on how technology can drive creativity, content, and culture, and how the data captured with these new endeavors will better our marketing efforts in connecting with consumers.

Over the course of three days, attendees will discuss how publishers can regain control of their content and distribution through platform monetization, mobile, and video in picturesque Vail, CO.

SXSW Interactive

Dates: March 11-15
Location: Austin, TX

In its 24th year (yes, this has been on for 24 years!), this five-day festival promises to showcase companies and brands with cutting-edge technologies and digital creativity. Think A.I., smart watches, latest in social media, etc.

There will be presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, and an unbeatable lineup of special programs showcasing the best new websites, video games, and startup ideas the community has to offer.

AdAge Digital Conference

Dates: April 5-6
Location: New York, NY

The focus of the 2016 Ad Age Digital Conference is the future of marketing. Marketers and agencies will hash out pressing industry issues such ad blocking, ad fraud, and kickbacks. Featured speakers include Evan Williams, Founder & CEO of Medium and co-founder of Twitter; Seth Farbman, CMO at Spotify; Andy Goldberg, Chief Creative Officer at GE; and much more.

NAB – National Association of Broadcasters Show

Dates: April 16-21
Location: Las Vegas, NV

Inform will be attending this annual show produced by the National Association of Broadcasters in 2016. The show’s tagline is “Where Content Comes to Life,” with over 100,000 attendees representing every sector of the industry including Broadcast, Digital Media, Online Video, Film, Entertainment, Telecom, Live Events, and more.

This six-day conference, which takes place in Las Vegas, is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

IAB – Digital Content NewFronts

Dates: May 2-13
Location: New York, NY

A first look at digital video announcements from the industry’s biggest digital publishers in New York City. Presenters in 2016 include The New York Times, Buzzfeed, Yahoo, Hulu, Refinery29, Vevo, Vice, Mashable, and many more.

Streaming Media East

Dates: May 10-11
Location: New York, NY

Streaming Media West

Dates: November 1-2
Location: Huntington Beach, CA

The only conferences and expos dedicated solely to the business, technology, and content of online video. Attendees will have access to more than 100 speakers and over 40 sessions including workshops, how-to sessions, case studies, and panel discussions, as well as the opportunity to try new products.

ONA – Online News Association

Dates: September 15-17
Location: Denver, CO

An event Inform attends every year, ONA is heavily news and journalism focused. Highly engaged digital journalists who are shaping the future of media gather to learn about new tools, techniques, and technologies in sharing their stories via video and other advancements in the digital space.

AdWeek

Dates: September 26-30
Location: New York, NY

This week-long conference in NYC that includes more than 95,000 attendees, 90 speakers, and 200+ events, brings together high-end players in the media, agency, brand, and tech space. Programming will include categories covering video, programmatic, mobile, and innovation with speakers and attendees from Facebook, Buzzfeed, and YouTube.

Business Insider: Ignition

Dates: December
Location: New York, NY

The Business Insider: Ignition conference explores “the future of media as it intersects with technology,” and how that influences all parts of our lives.  Seven hundred senior executives from a variety of industries, including tech, media, entertainment, and finance, will gather to explore the emerging business models of digital media.

CES

Dates: January 5-7, 2017
Location: Las Vegas, NV

CES may have just passed but it’s never too early to look ahead! Once mainly a conference for electronics geeks, the event now also draws a diverse and plentiful crowd of brands, agencies, and techies alike to discuss and showcase futuristic innovations and ideas such as drones, A.I., wearables, and the latest and greatest in home goods including a talking refrigerator.

Attendees include the most highly sought out names in technology and innovation as well as consumer products such as LG, Samsung, Apple, Google, Facebook, Oculus VR, and Snapchat.

Interested in connecting with Inform at an upcoming event? Send an email to rcarranza@inform.com.

Inform: Platinum Winner at 2016 AVA Digital Awards

AVA-site-bug-Platinum-01We’re excited to announce that Inform is a Platinum Winner in the 2016 AVA Digital Awards!

Each year the Association of Marketing and Communication Professionals (AMCP) honors excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication — from audio and video production, to website development, to mobile marketing.

Inform is honored to be recognized in Digital Video for the Web: News & Information for our platform work and general distribution, which encompasses our suite of online video products, a vast library of brand-safe, pre-monetized content from top partners, and industry expertise. All of these work together to help potential digital partners increase ad opportunities, unlock new premium video dollars, find relevant video content, and much more — all at no cost.

Thank you to the AMCP for this honor and congratulations to all the winners!

Get Informed at CES 2016

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Happy New Year from Inform! We had fun celebrating 2015 and are diving right into 2016. The first order of business? CES 2016.

CES is arguably the biggest tech event of the year, and Inform will be there talking about our technology and how it can help potential publisher, content, and advertising partners increase audience engagement, video views, and revenue.

We’re excited to have several Inform colleagues in attendance, including CEO Greg Peters and members of the advertising, business development, and publisher teams — and they are all excited to share with attendees all that Inform has to offer.

Whether it’s the latest in online video products; our vast library of brand-safe, pre-monetized stellar content from top partners; or our industry expertise, Inform can help potential partners increase ad opportunities, unlock new premium video dollars, find relevant video content, and much more — all at no cost.

Interested in talking with Inform at CES? Please email sthomas@inform.com to schedule a meeting.

We’re Hiring! An Inform Recruitment Roundup

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Last month we made the big announcement: the company known for premium video content and monetization technology for the digital media marketplace, is now Inform.

Along with our new name, we’re rapidly expanding our technology offerings and services strategy, which means we’re also expanding our team.

What’s Inform?

We’re a leading provider of premium, brand-safe video content and monetization technology for publishers, advertisers and content producers. We’re ranked as the No. 1 Online News & Information Property by comScore, with 27 million unique monthly viewers and 230 million videos viewed each month. Inform analyzes over 600 million content consumption data points each month across 4,000+ partners, including some of the biggest publishers on the web.

Inform’s mission is to integrate World Class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Inform keeps viewers engaged and spending time across content topics and devices

Why work for Inform?

There are many reasons! Here are just a few.

Meaningful work. The work you do will have real-world meaning and impact.

The latest technology. And we don’t just mean custom Apple products (although we have those too). Inform has a cutting-edge tech stack and a large-scale distribution network with 300 million events per day.

You’ll have the opportunity to develop a next generation technology that changes how our partners distribute and monetize content, and how audiences consume that content. No more outdated waterfall development methodology! You’ll work in an collaborative Agile environment.

An open and supportive work environment. Inform offers a tight-knit atmosphere. Teams are small, autonomous, and empowered to make decisions. Our environment is open, literally and figuratively. Our offices are cubicle-free open spaces, encouraging communication, collaboration, and team work.

Dress is casual, kitchens are snack-stocked, and fun is encouraged with regular team outings.

Benefits that are second to none. Inform’s benefits are truly unprecedented, including 100% paid medical, dental, and vision benefits for employees and dependents; paid family leave; and more.

Who are you?

You’re an enthusiastic self-starter. Smart-thinking and team collaboration are expected and valued. Snarkiness, pretension, and self-promotion are not.

Where are the jobs?

There are jobs available in all of our offices — Palo Alto, Pasadena, New York, and Atlanta — but you can take your pick in terms of which location is most convenient for you. Depending on the circumstances, Inform is also open to remote workers.

What are the jobs?

We have openings in a wide range of fields, including Account Management, Quality Assurance, Ad Operations, Product Management, Local Broadcasting, and Engineering. As we expand our technology portfolio and strategy, filling out engineering positions is especially important.

Here’s a top-level look at some of the positions currently available at Inform.

Engineering and Development

Backend .NET Software Engineer

The .NET Software Engineer will report to the VP of Engineering. He or she will primarily be responsible for developing and maintaining APIs and Services.

Database Engineer

The Database Engineer will report to the Senior Manager of Engineering Operations. He or she will primarily be responsible for developing and maintaining SQL/RDBMS along with all functions related to data.

JavaScript Software Engineer

The JavaScript Software Engineer will report to the VP of Engineering. He or she will be responsible for software development and participate in system architecture. The Software Engineer will be responsible for developing software applications as well as web services platforms.

Senior Data Engineer/Data Engineering Lead

The Senior Data Engineer/Data Engineering Lead will define and build the vision of Inform’s data analysis and insights solutions. Overall, he or she will drive Inform’s big data initiatives and play a key role in implementing our mission to help our partners keep their audiences informed.

Senior Data Engineer

This Senior Data Engineer will be responsible for designing and building tests, as well as supporting distributed computing applications with a focus on data analysis. He or she will lead engineering projects, support leads of other projects, and work closely with data scientists and the product engineering team to identify opportunities and define data products.

Senior Project Manager

The Senior Project Manager will be responsible for the execution and final delivery of the product., and ensuring that the team conforms to set standards and processes throughout the project lifecycle. He or she will identify major project management risks and action plans, and will drive the release management and change management processes. He or she actively manage priorities, and will work closely with products managers, engineering managers and leads, QA leads, and executive management.

Senior Python Software Engineer

The Senior Python Software Engineer will report to the VP of Engineering. He or she will primarily be responsible for developing and maintaining APIs and Services.

Server Engineer

The mid-to-senior level Server Engineer will help build our content, recommendation and analytics platform. He or she will be dealing with a huge volume of data that has real-time, semi-real time and offline needs, and working with a team who has a great passion for building world class products and extensive experience in coding in JVM-based languages.

Software Architect

The Software Architect will be integral to our engineering team as we rapidly grow in our product footprint and revenue. He or she will work with our tech leads and developers to ensure we remain focused on building scalable and high-performing architecture while still enabling for faster growth. In this role, the Software Architect will influence our technology vision and work closely with teams in implementing that vision.

Product

Director, Product Management

The Director of Product Management will work closely with the technology teams to deliver on product goals. He or she will own the strategic roadmap for the entire product organization, with responsibilities including formulating product strategy, translating the product vision, defining future product needs with accountability for revenue, adoption, and utilization of Inform’s product family.

Quality Assurance Manager

Reporting to the Director of Program Management, the QA Manager is responsible for building and managing a growing team of QA analysts and automation engineers. He or she will guide the vision and roadmap for UI testing across mobile, web applications and automation testing for scalable backend systems.

Account Management

Account Managers

We are looking for two Account Managers – for our New York and Atlanta offices — who will manage a diverse book of publisher-based business and serve as the primary point of contact for partners. He or she will identify, develop and maintain meaningful relationships with key contacts across multiple departments within each partnership, and achieve trusted adviser status by providing consultative relationship management.

Local Broadcast

Manager, Local Broadcast

The Manager of Local Broadcast will work directly with the VP of Local Broadcast to evaluate the success of our broadcast partners and develop best practices and product ideas to help grow their business. He or she will foster and grow relationships with those partners and actively learn and understand their business as it relates to digital content and video, including opportunities to help increase video views.

Interested in any of these? Please visit our Career page for more details and to apply. Questions? Contact us at info@inform.com.

NDN is now Inform: Our expanding technology

inform_techBy now you’ve heard the exciting news: NDN, your go-to digital content and monetization partner, is now Inform.

But we’re not just launching a new name. We’re launching a new platform that offers enhanced content personalization and monetization capabilities for publishers and advertisers. Integrating technology from our acquisitions of Reverb Technologies, Mochila, and Inform Technologies, the Inform platform is a continuation of our focus on delivering innovative technology and service offerings that address the most pressing business and operational issues facing today’s digital publishers.

At the heart of Inform’s technology strategy is a predictive and personalized Digital Media Platform which makes digital publishing profitable for publishers and advertisers with 27 million unique viewers and 230 million videos viewed each month. Inform analyzes over 600 million content consumption data points each month across 4,000+ partners, including thousands of the web’s biggest publishers.

Powered by big data, predictive personalization, and editorial insights, our Digital Media Platform encompasses a suite of technology products that help our publishing network more easily serve and monetize content. These products include:

  • Inform Insights – Enables publishers, content producers and advertisers to understand the personal interests of their audiences. These predictive algorithms increase engagement through the identification of content and advertising a visitor is most likely to consume.
  • Inform Wire Match – Dynamically matches AP video recommended by Associated Press editors with related articles on publisher websites, creating a rich multi-format experience for online audiences.
  • Inform Video Match – A VIP WordPress plugin that allows you to seamlessly search and embed relevant videos from our vast library of premium, brand-safe content – during the article creation process. This product significantly streamlines your workflow.
  • Inform Floating Video Player – Inform’s Floating Video player is designed to increase audience engagement by ensuring market leading viewability of video content on any publisher website, by following the user throughout the page. The technology enables media organizations to deliver a better audience experience while meeting the specifications of the advertising industry.

These latest technology offerings were born from our acquisitions of Mochila, Reverb Technologies, and Inform. The Mochila technology is the engine for the new Inform Video Match, allowing it to easily match content from Inform’s vast video library to related text included in articles. Technology from the Inform acquisition enables the ability to serve new kinds of content beyond video. Finally, Reverb’s solutions will serve as the foundation for delivering richer content personalization for both products, especially across mobile devices and platforms.

We hope you’re as excited as we are about what Inform is doing and will do. You can stay up-to-date with the latest on Inform products by following us on Twitter, liking us on Facebook, and subscribing to our blog.

NDN is now Inform: What that means for Advertisers

InformLogo_advertisersExciting news! Earlier today, our CEO Greg Peters announced that NDN, the company you have come to rely on for exclusive premium, brand-safe video content and monetization technology is now Inform. But what does that mean for you as our advertising partners?

Our core business will not change. Inform will remain the editorial video arm for our publishers and offer you scale to a demo rich audience, all in a brand safe environment. You’ll still have exclusive access to broadcast television content on thousands of the web’s biggest publishers, and as always, our advertising solutions match publishers’ content and your advertisements with the audience most likely to consume them, anytime and anywhere.

But that’s not all. With the Inform launch, our technology and services strategy is expanding. For instance, we recently launched the Inform Floating Video Player. Similar to the new floating video players available from Facebook, CNN and CBS, Inform’s player is designed to increase audience engagement by ensuring 100% viewability of video content, including your ads, on any publisher website. The technology enables media organizations to not only deliver a better ad experience, but also enhances our publishers’ user experience.

That’s just the beginning. We hope you’re as excited as we are about this new journey. You can keep up with the latest Inform news and product updates by following us on Twitter and liking us on Facebook. Have questions? Just reach out to your advertising team contact.

Exciting news! NDN is now Inform

informLogoVerticalI’m thrilled to announce that NDN, the company you’ve come to rely on for premium video content and monetization technology for the digital media marketplace, is now Inform.

Along with our new name, we’re launching a new platform that offers enhanced content personalization and monetization capabilities for publishers and advertisers. The Inform platform, which integrates technology from our recent acquisition of Reverb Technologies as well as previous acquisitions of Mochila and Inform Technologies, is a continuation of our focus on delivering innovative technology and service offerings that solve the most pressing business and operational issues facing today’s digital publishers.

Mochila’s technology is the engine for the new Inform Video Match, allowing it to easily match content from our vast video library to related text included in articles. Technology from the Inform acquisition provides the ability to serve new kinds of content beyond video. Finally, Reverb’s solutions will serve as the foundation for delivering richer content personalization across all products, especially across mobile devices and platforms. (For even more on our suite of products, see this write-up from our Executive Vice President of Engineering, Kevin Pope.)

The success of online publishers is greatly dependent on audience engagement, growth, and monetization. Our expanded technology and content offerings are the first steps toward empowering publishers, to deliver a richer, more engaging audience experience.

I hope you’ll join me on this exciting new journey. Keep up with the latest Inform news by following us on Twitter and liking us on Facebook. And be sure to visit the Inform booth at ONA.

What are you waiting for? Start informing your world.