Inform Dynamic Placement: Increasing Video Ad Opportunities

We at Inform believe in the power of technology and people working together to improve efficiency, increase revenue, and create a better overall experience for audiences. Our Dynamic Placement market-leading technology helps to do just that.

Inform Dynamic Placement_12-15Working in both desktop and mobile environments, Inform’s Dynamic Placement enables the active placement of engaging videos on publisher story pages without the constant manual efforts by editors, allowing a significant increase in video pre-roll ad opportunities on publishers’ sites.

At the same time, editors retain full editorial control, choosing where on the site to place the videos and having the ability to remove or change videos at any time.

So how does Dynamic Placement work?

  • First,  Inform’s Perfect Pixel would be implemented to connect publisher site templates and stories with Dynamic Placement technology.
  • Next, our semantic matching algorithm reads the text and automatically identifies from our vast library of high-quality, pre-monetized videos the most relevant and appropriate ones to place on the page.
  • All that’s left to for the publisher to do is to select the stories for which they’d like Dynamic Placement.

Interested in letting Dynamic Placement do some of your work for you? Reach out to your account manager at InformVideo@Inform.com.

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