The Inform Floating Video Player: Delivering Premium Video the Right Way

Since the Inform Floating Video Player‘s launch, participating publishers have seen a 500% growth in video revenue, month over month. In addition, publishers who use the player have seen ad viewability increase to over 65%.

How does the player work? The floating video embeds directly onto the article page, and as users scroll down, a 400X version of the player snaps to the side of the browser and “floats” within view for best user experience. Viewers have control of the player, and can move the floating unit or close it completely.


Reach out to your Account Manager or email us at to start the implementation process today.

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