As our Vice President of Business Development Stephen Bach discussed in a recent post, many major news organizations are migrating towards stories leading with auto-start videos. While auto-start has come under scrutiny for issues with viewability, a simple change to player behavior has addressed these issues and improved other marketer KPIs.
The Inform Floating Video Player is the outcome of such a change. Since the player’s launch, participating partners have seen a 500% growth in video revenue, month over month. In addition, partners who use the player have seen ad viewability increase to over 65%.
How does the player work? To remind you, the floating video embeds directly onto the article page, and as users scroll down, a 400X version of the player snaps to the side of the browser and “floats” within view for best user experience. Viewers have control of the player, and can move the floating unit or close it completely.
Please reach out to your Account Manager or email us at InformVideo@inform.com to start the implementation process today.