The Fastest Way to Capture Missed Video Opportunities: Inform’s Perfect Pixel plus Page Intelligence
Inform recently announced the release of Digital Media Exchange or DME (read about it here). DME replaces Inform’s Control Room as a more technologically advanced and user intuitive OVP and CMS. DME is home to Inform’s unrivaled content library, Playlists, and Analytics including Page Intelligence.
Page Intelligence is the tracking of page views across your site(s) combined with the tracking of Inform video and Inform video views. Instantly view which of your stories are receiving the most views and identify those lacking premium video content. Maximize your digital revenue and user experience by adding contextually relevant video to those stories.
Video promises better site engagement, with viewers spending an average of 36% more time on sites sharing video. More so, video offers a 10x CPM over display ads. According to Video Intelligence, video will account for 82% of all online traffic by 2021.
Within Page Intelligence, select the title of the story you’d like to add video to and DME will bring you directly to your article page. Launch Inform’s Perfect Pixel Bookmarklet (see instructions for installing Inform’s Perfect Pixel Bookmarklet) to instantly place monetized premium content on your page.
For more information on DME’s Page Intelligence or Perfext Pixel, please contact us at PartnerSupport@inform.com.