Data Tells a Story: train delays, medical decisions, snacking smartly


We at Inform believe that data tells a story, across all industries, and every week we round up the most interesting ones. This week: predicting train delays; making wise medical decisions; and snacking smartly.

How big data predicts and helps prevent train delays in Sweden

The commuter rail operator in Stockholm is using big data to forecast and prevent delays.

Using historic data to look two hours into the future, their prediction model anticipates and acts on disruptions that have yet to happen. For example, the model may predict that a train will be 10 minutes late to a certain station. To avoid this, another train is sent to that station on time, avoiding a “ripple effect” of delays that will grow exponentially.

Big Data reveals the surprising profile of an ISIS recruit

In the light of the attacks in San Bernardino and Paris, one data scientist decided he wanted to do more than “pray and condemn the violence.”

Zeeshan ul-hassan Usmani poured over “data on ISIS recruits the way he normally analyzes data on consumers for major brands,” including social media posts and the cases of accused terrorists.

He came away with several findings. One is that there are over 70,000 people in North America, Australia, and Europe “ready to radicalize.” Another is that recruits are mostly young and male; more likely to be educated; and from middle or upper middle class families. They also don’t necessarily have a devoutly religious background but are more likely to have been secular and become radicalized.

In addition, he discovered what could be a connection between number of those ready to be radicalized and the prevalence of Islamophobia. For instance, he estimated that France has over 27,000 potential recruits (as opposed to little over 1,500 in the UK). France also has the largest Muslim prison population and has had 26 mosques vandalized since the attack at Charlie Hebdo earlier this year.

Using Big Data to Make Wiser Medical Decisions

In this article, a physician explores the different ways data can help patients better manage their health care. One way is through patient-generated data. Using data collected from a wearable device, Dr. Halamka tracked his own blood pressure levels and the possible causes, finding that his high blood pressure was most likely genetic and not caused by external factors.

Data can also help with precision medicine. When his wife diagnosed with breast cancer, Dr. Halamka was able to use open source software to assess the treatment of 10,000 women who fit his wife’s criteria and determine the best course of treatment (his wife is now cancer free).

Cruz campaign credits psychological data and analytics for its rising success

While Ted Cruz has spoken out against excessive government data collection, his presidential campaign has been actively collecting and analyzing data from supporters and potential voters to personalize messages, calls, and visits.

The data comes from a variety of sources including Facebook posts, buying habits, an app that keeps supporters “in touch” with the campaign while scraping their contacts, surveys of more than 150,000 households, and geo-fencing, geographically tracking people through their mobile devices.

From the collected data, the Cruz campaign, working with a data analytics firm, built several profiles, such as the “stoic traditionalist,” a conservative voter mainly concerned about immigration, and tailored messaging to those profiles ( “confident and warm,”  “straight to the point”).

Missives were also designed according to how people scored on certain attributes. Those who scored high on “neuroticism” would receive pro-gun messages emphasizing the use of weapons in terms of personal safety, while those who scored high for “openness” would receive a pitch on the idea of hunting as a family activity.

How Gousto is using data to change the way we shop for food online

UK-based startup Gousto makes cooking easier by delivering ingredients in a box. But they don’t just take orders: they ingest data to learn more about what their customers like.

The company built a data engine “to tag every ingredient and recipe to build up a network understanding” of their customers’ preferences. Their recommendation engine, dubbed “Laura,” analyzes millions of data points to predict what people like to eat and when.

Gousto’s tactic is similar to that of Naturebox, a U.S. startup that delivers healthy snacks and recommends snacks tailored to individual tastes based on an algorithm they developed.

Get Informed: The 5th GOP Presidential Debate

Inform continues its coverage of the 2016 Presidential Elections with the top videos from Tuesday’s Republican debate, broadcast live on CNN from Las Vegas.

The last debate of the year focused on national security and the threat of ISIS. In the meantime, Marco Rubio and Ted Cruz jostled for power while Donald Trump assured the Grand Old Party he’s not going anywhere.

Check out the most notable moments from the event.

Trump defended his immigration policy, including his proposal to indefinitely ban all Muslims from entering the country, during the GOP debate in Las Vegas on Tuesday. He also repeated his plan for a wall at the Mexican border. (Dec. 15)

Trump defends his call for a ban on Muslims in the U.S.

Cruz, Rubio tangle over Islamic State strategy

Ted Cruz and Marco Rubio clash on national security and immigration.

Paul: Gov. Christie would bring World War 3

Rand Paul asserts that Chris Christie would bring World War 3.

Four Republican presidential candidates ranking at the bottom of national polls squared off for their final debate of the year Tuesday night in Las Vegas. Topics focused on national security and the threat from the Islamic State group. (Dec. 15)

And let’s not forget the undercard candidates.

Trump won't run as an Independent

Trump assures us he won’t be running as an Independent.

That’s just a taste of Inform’s massive library of high-quality, pre-monetized content.

Interested in learning more? Reach out to the Inform Content Team at

Data Tells a Story: catching lies; fighting the flu; Chinese shopping trends

The Golden Week has begun, Ladies and Gentlemen

We at Inform believe that data tells a story, across all industries, and every week we round up the most interesting ones. This week: catching lies, fighting the flu, and what the Chinese are buying.

Lie-detecting software uses real court case data

How do you catch a liar? Humans are bad at it, say researchers at the University of Michigan, and perform only slightly better than a coin-flip. That’s why the team is using real-world data to build a better way.

The researchers’ lie-detecting software is based on data from a set of 120 video clips from “high-stakes court cases,” half of which had been deemed to be deceptive. To obtain the data, the audio was transcribed and the frequency and types of words were analyzed, as well as the number and types of gestures.

The software was found to be up to 75 percent accurate in identifying who was lying while humans were right only a little more than half the time. The software also discovered several “tells.” For example, liars were  more likely to scowl or grimace; look directly at the questioner (perhaps as a way of overcompensating); gesture with both hands; and use speech fillers such as “um.”

Scientists use big data to fight flu

Flu season can be deadly. In Switzerland, the flu virus results in as many as 5,000 hospitalizations and 1,500 deaths every year. So Swiss researchers, along with those from Germany and the U.S., are looking for a way to decrease those numbers.

After analyzing datasets from publications on the host molecules that flu viruses rely upon to replicate, the team “discovered 20 previously unknown host molecules that promote the growth of influenza A viruses.”

One of those host molecules is known as UBR4, which can help a flu virus replicate as many as 20,000 new viruses. The scientists discovered that blocking UBR4 prevents that virus replication and therefore “is feasible as a therapeutic strategy for the treatment of influenza.”

FBI to start tracking animal cruelty in 2016

While animal cruelty cases were previously placed in a general category in FBI’s National Incident Based Reporting System, starting in January they will be placed in their own specific categories, including neglect and intentional abuse, and will be classified as “crimes against society.”

Such a change is important not only to prevent cruelty to animals, but to predict escalating acts of violence. Previous research has found links between animal cruelty, domestic violence, and other criminal acts. Most recently, this pattern was found in the case of Robert Lewis Dear, alleged shooter at a Colorado Springs Planned Parenthood clinic, who has been accused of both animal cruelty and domestic violence in the past.

How IBM Is Using Big Data To Battle Air Pollution In Cities

Beijing recently issued its first red alert for pollution, and IBM is trying to use big data to remedy the problem very unhealthy air in China’s capital and other cities.

Using machine learning, data scientists will analyze the quality and accuracy of previous weather forecasts, and build improved forecasting models from there. In the past, when a city knew the source and amount of pollution in the air, the more likely it was to take action, resulting in lowered pollution levels and improved public health.

Ideally, as a result of such number crunching and analyses, cities like Beijing will have issued their first and last red alert.

Alibaba’s Consumer Behavior Data Reveals Trends in China

E-commerce behemoth Alibaba recently released its latest big data report on consumer habits.

Analyzing data based on the behavior of 300 million shoppers from 2011 to this past September, Alibaba came away with a several findings. For instance, they found that consumers were buying healthier, investing much more in purchases such as organic foods, healthcare products, and sports equipment.

They also found that those born in 1980s and ‘90s were the biggest shoppers, and, most surprisingly, that people shop much more during the Magpie Festival, or Qi Xi, a sort of Chinese version of Valentine’s Day that falls in August, than on Western Valentine’s Day, showing perhaps that “young Chinese people have started to value their own tradition.”

Inform Wire Match: Finding the Perfect AP Video

When Associated Press editors publish stories, they often select the best AP photos and videos to accompany them. While many publishers automate the placement of photos in these stories, there hasn’t been a way to do the same with video — until now.

Inform Wire Match dynamically places AP videos recommended by Associated Press editors next to related stories, creating a rich multi-format experience for your online audience. It doesn’t matter how your site publishes AP text, whether you automatically create pages or copy and paste AP content into your templates — Inform Wire Match will match the right video and story.


Here’s how it works:

  • Built on Inform’s Perfect Pixel platform, Inform Wire Match uses a unique page-crawling service (just like a search engine) to find AP text on your website.
  • Using a natural language processing algorithm, the tool compares blocks of text and identifies the correct AP story.
  • Embedded videos are automatically inserted into preselected spots on your website in an embedded Inform player.

Benefits include:

  • Automatic placement of video recommendations from AP editors.
  • Perfect Pixel activation of each AP suggested video.
  • Inform and AP renewed partnership through 2017.

Want to learn more about Inform Wire Match? Reach out to your Account Manager or email us at

Data Tells a Story: crash test dummies; big pharma; the evolution of smiling


We at Inform believe that data tells a story, across all industries, and every week we  round up the most interesting ones right here. This week: data driving crash test dummies; taking on big pharma; the evolution of smiling.

A Smarter Kind of Crash Test Dummy

While traditional crash test dummies can provide data on about 20 points on the body, says Technology Review, a new digital simulation can provide much more detail.

Based on five years’ of data collection on thousands of virtual crash simulations, information drawn from a database of injury research, and a digital model with 1.8 million elements on the human form, a research team at Wake Forest University has developed a digital crash test dummy which can test “a variety of body shapes and sizes and different body positions at the moment of impact,” and can “quantify the risk of bone fractures and damage to soft tissue and organs, injuries unaccounted for by crash test dummies.”

Car manufacturers are finding the data invaluable. While using actual crash test dummies comes late in the design process, manufacturers can use digital dummies very early on and make modifications to improve safety, which in turn cuts down on costs as well.

Deutsche Bank to sift ‘big data’ to get closer to customers

Deutsche Bank is upgrading their systems to leverage data in order to improve customer service and experience. Such an upgrade will “provide a detailed picture of how, when and where customers interact,” and allow the bank to see previously unseen patterns and gain new insights.

The data is often provided by the customers themselves, such as when and how they log in, products and services they use, when and from where they use the products and services. Insights into such data might help Deutsche personalize services according to customers’ specific needs, identify bottlenecks, and solve problems more quickly.

Big Data Predicts Centuries Of Harm If Climate Warming Goes Unchecked

To understand Earth’s complex climate and make predictions such as how greenhouse gas emissions will affect our future, scientists run climate simulations on thousands of linked supercomputers.

Measuring factors such as the amount of sunlight reflecting off sea ice and how the wind affects ocean currents, scientists have come up with a climate model that shows that if greenhouse gas emissions keep increasing, “the world will look different.” For instance, there will be “very little ice left in the Arctic” and New York might be as warm as Miami.

Can big data lead to lower costs for health care?

One data scientist is tackling the big issue of skyrocketing health care costs by taking a look at data around brand-name prescription medicines.

Using Medicare drug prescription data from 2013, he studied the number of times a drug was prescribed, the costs, and generic versus brand name costs, and found several patterns.

One was peer influence — that is, doctors are likely to prescribe the same drugs as their colleagues, which are often the more expensive brand names over generics, although generics have been proven to be just as safe and effective as their pricier versions.

Another trend found was patient-driven demand. Pharmaceutical companies are very good at marketing expensive branded versions as new and better while they’re no better than generics.

Data Mining Reveals How Smiling Evolved During a Century of Yearbook Photos

Until recently, data mining from photographs has proved to be difficult. The data set is immense, starting from the advent of photography 150 years ago, and the information often “too complex or too mundane” to put it into words. However, a machine-vision approach to data mining developed by a research team at UC Berkeley is changing that.

To test their method, the team tackled a database of American high school yearbook photos from 1905 to the present, and found, among other patterns, an “evolution of smiling.”

Right after the invention of photography, most opted for the more easily held neutral pose similar to that used for a painstakingly painted portrait. But as photography became more popular and Kodak advertised the idea of recording “happy memories,” smiling took over, and people began to say “cheese” over “prunes” when posing for a snap.

Stay Informed: 6 Events in December to Maximize Engagement

Happy December! As always Inform is here to help you prep for your event coverage with our massive library of content. From local and trending to national and breaking –- we have it all.

Check out the events to keep an eye on for this month.

Tuesday, 12/8

Victoria’s Secret Fashion Show struts its stuff starting at 10 PM ET on CBS. In the meantime, get a sneak peek with these highlights from Hollywood Life.

Selena Gomez, Kendall Jenner, Gigi Hadid & Lily Aldridge makes our best of Victoria's Secret

Wednesday, 12/9

Awards season kicks off with the 22nd Annual SAG Awards nomination announcement live on TNT and TBS.

Thursday, 12/10

Next up is the 73rd Golden Globe nominations reveal, bright and early at 8 AM ET.

Ricky Gervais will return to host the 2016 Golden Globe awards; the comedian previously hosted for

And don’t miss the American Country Awards airing live from Mandalay Bay in Las Vegas at 8 PM ET on FOX.

Saturday, 12/12

Tune in at 8 PM ET to find out the 2015 Heisman Trophy winner. For more football, tune in at 3 PM ET to watch the 116th Army-Navy Game on CBS.

Check out Campus Insiders for a look at the time-honored Army-Navy rivalry.

 Army-Navy rivalry.

Tuesday, 12/15

Who will make the cut? CNN has some new criteria for the fifth Republican Presidential Debate hosted by CNN and Salem Media Group. The debate will air on CNN from the Venetian in Las Vegas.

Here are highlights from the last Republican debate from CBS.

As the front-runners for the Republican presidential nomination gathered on Tuesday night for the

Saturday, 12/19

The third Democratic Presidential Debate will be broadcast from Manchester, New Hampshire on ABC/WMUR.

Tuesday, 12/29

The 38th Annual Kennedy Center Honors gala will be aired on December 29 on CBS at 9 PM ET and PT. Feted this year will be singer-songwriter Carole King, filmmaker George Lucas, actress and singer Rita Moreno, conductor Seiji Ozawa, and Broadway star Cicely Tyson.

Thursday, 12/31

Ring in the New Year with specials up the wazoo, including Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest starting at 8 PM ET on ABC; Pitbull’s New Year’s Revolution at 8 PM on FOX; New Year’s Eve With Carson Daly at 10 PM on NBC; and the yet-to-be-officially announced New Year’s Eve Live with Anderson Cooper and Kathy Griffin on CNN.

Everyone knows the most outrageous annual New Years celebration happens right on cable. But in case

And as always, reach out to the Inform Content Team with any questions, comments, or concerns.


Inform InView: Unlocking New Premium Video Dollars

According to Forrester Research, 77% of agencies and 70% of advertisers say the “InView” format – also known as “outstream” advertising – will be an important part of their clients’ overall advertising portfolio going forward – and Inform is there with our newest video advertising product.

Inform InView is here to help publishers take advantage of the unprecedented demand for premium video dollars. InView inserts a responsive, lightweight video player seamlessly between paragraphs in a publisher story template, creating a premium viewable experience for advertisers, and opening new inventory and a new stream of revenue for publishers.

Inform InView_screen

Here are even more benefits of Inform InView:

User friendly. The InView player only loads when it comes into the user’s view. Sound is off upon ad start and can be activated by the user with a toggle on the player. Upon completion, the player closes completely.

Inform InView_howto

Mobile friendly. The InView player is designed to create new video impressions in both desktop and mobile environments.

Easy to deploy. No design work or page modification is required, and InView can be powered by Inform’s Perfect Pixel platform or using a publisher’s own ad server.

Immediate sellability. Publisher sales teams can sell into InView immediately, creating a new opportunity for local clients.

Interested in Inform InView? Email us at or connect with your Inform contact to get started today.

Inform’s Playlist Year-Ender Celebrates the Close of 2015


We can hardly believe it but 2015 is coming to an end. To celebrate the close of this productive year and the beginning of a new one, each week we’ll be featuring for our partners a new video playlist as we count down to 2016.

What will we be featuring? Here’s the lowdown:

December 1 — Top Sports News

Look back at the biggest moments in sports and what stories made the headlines.

December 8 — Top Stories of 2015

An all-encompassing Inform Zeitgeist. We’re pulling together the trending stories of 2015.

December 15 — Top Fails

From a political “oops” to cringe-worthy wipeouts, watch 2015’s biggest blunders, fumbles, foibles, and gaffes.

December 22 — Top Entertainment News

Big weddings, big break-ups, and a lot of bikini bods. We’re rounding up all the moments that “broke the Internet.”

December 29 — Look ahead to 2016

Explore what the future holds with exciting innovations in tech and what to look forward to as we enter a new year.

Our partners can look out for these videos in their email every Tuesday afternoon. Not yet a partner but interested in learning more? Reach out to

Data Tells a Story: holiday shopping, greenhouse gases, data fakery

Inside the Apple Store

We at Inform believe that data tells a story, across all industries, and every week we’ll be rounding up the most interesting ones right here. This week: helping your holiday shopping; reducing greenhouse gases; and finding data fakery.

IBM Watson Trend App: Big Data Meets Holiday Shopping

Overwhelmed with holiday shopping? An app built on big data might help.

Pulling in information from more than 10,000 sources, including “social media, major ecommerce sites, blogs, product reviews, and rankings,” the app provides the 100 most trendiest products in consumer electronics, toys, and health and fitness.

While some of the app’s findings are obvious some are less so. It’s no surprise that Star Wars LEGOS will be hot hot hot, but the app’s data says that LEGO may not be able to keep up with demand, and that those interested should buy early. The app also shows that smartphones haven’t killed digital cameras: Instagram has renewed interest in higher quality photography.

Jersey Utility to Use Methane Data Mapped by Google Street View Cars to Target Gas Line Repairs

New Jersey’s Public Service Electric & Gas (PSEG) has a three-year $905 million plan to replace over 500 miles of old, methane-leaking pipes, and is using big data to help determine the most efficient way to spend their money and time.

Through a partnership with Google Earth Outreach and Environmental Defense Fund, PSEG used a Google Street View car equipped with methane sensors to collect six months worth of data from thousands of miles of roadway, and from there will make decisions around scheduling and prioritization.

Methane is a greenhouse gas, and the hope is that such an effort will improve the environment as well as safety.

Stanford researchers uncover patterns in how scientists lie about their data

You can lie but you can’t hide.

Two Stanford researchers have discovered the writing patterns of scientists who lied about their data. To do so, they identified over 200 papers that had been retracted from science journals between 1973 and 2013, and compared the writing to unretracted papers in the same journals and time frame, and about the same topics.

Next they measured the “level of fraud” in the papers using an “obfuscation index,” which rated the amount of abstract language and jargon. The researchers believed that obfuscation of language is related to fakery in general, and that a scientist trying to hide fraud might want to “obscure parts of the paper.”

The researchers found that fraudulent retracted papers scored high on the obfuscation index, i.e., each had about 60 more jargonish words than non-retracted papers.

How sharing police data can improve relationships with communities

While some might think of using data to prevent and understand crime as a modern phenomenon, it actually goes back back to at least 1889.

African American journalist and activist Ida B. Wells examined 10 years’ worth Chicago Tribune reports on lynching, and found a pattern that was surprising for the time. While many believed young black men were being lynched for punishment of rape and murder, their “crimes” were actually not crimes at all, but were reasons such as “having a bad reputation”; “writing an insulting letter”; or nothing at all.

It’s a lesson that could be heeded today. Experts say that the media often focuses on one incident that “looks good TV,” while data provides a fuller picture. On the other hand, data is rarely neutral, and should also be viewed in the context of larger conversations about race and community.

In Bangladesh, a Half-Century of Saving Lives With Data

Matlab, the name of both a region and research site in Bangladesh, has been collecting and analyzing census and health data from residents for 50 years, and as a result basic health has much improved. For instance, in the 1960s children in Matlab didn’t survive into adulthood, while now more than 90% do.

Using data collected from the residents, Matlab was also able to develop and test lifesaving treatments, such the low-cost oral rehydration solution for cholera victims, which ended up saving the lives of about 50 million people worldwide, as well as zinc for childhood diarrhea.

The data also allows for retrospective study. One group of researchers wanted to understand if malnutrition in pregnant women would affect their children’s health in adulthood, and indeed found that adult children of women who were pregnant during Bangladesh’s 1974-75 famine were three times more likely to develop pre-diabetes.

Matlab is now finding that it’s those non-communicable diseases such as diabetes, heart disease, and cancer that are the leading cause of death among residents. It’s up to future Matlab generations to find the cure.

We’re Hiring! An Inform Recruitment Roundup


Last month we made the big announcement: the company known for premium video content and monetization technology for the digital media marketplace, is now Inform.

Along with our new name, we’re rapidly expanding our technology offerings and services strategy, which means we’re also expanding our team.

What’s Inform?

We’re a leading provider of premium, brand-safe video content and monetization technology for publishers, advertisers and content producers. We’re ranked as the No. 1 Online News & Information Property by comScore, with 27 million unique monthly viewers and 230 million videos viewed each month. Inform analyzes over 600 million content consumption data points each month across 4,000+ partners, including some of the biggest publishers on the web.

Inform’s mission is to integrate World Class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Inform keeps viewers engaged and spending time across content topics and devices

Why work for Inform?

There are many reasons! Here are just a few.

Meaningful work. The work you do will have real-world meaning and impact.

The latest technology. And we don’t just mean custom Apple products (although we have those too). Inform has a cutting-edge tech stack and a large-scale distribution network with 300 million events per day.

You’ll have the opportunity to develop a next generation technology that changes how our partners distribute and monetize content, and how audiences consume that content. No more outdated waterfall development methodology! You’ll work in an collaborative Agile environment.

An open and supportive work environment. Inform offers a tight-knit atmosphere. Teams are small, autonomous, and empowered to make decisions. Our environment is open, literally and figuratively. Our offices are cubicle-free open spaces, encouraging communication, collaboration, and team work.

Dress is casual, kitchens are snack-stocked, and fun is encouraged with regular team outings.

Benefits that are second to none. Inform’s benefits are truly unprecedented, including 100% paid medical, dental, and vision benefits for employees and dependents; paid family leave; and more.

Who are you?

You’re an enthusiastic self-starter. Smart-thinking and team collaboration are expected and valued. Snarkiness, pretension, and self-promotion are not.

Where are the jobs?

There are jobs available in all of our offices — Palo Alto, Pasadena, New York, and Atlanta — but you can take your pick in terms of which location is most convenient for you. Depending on the circumstances, Inform is also open to remote workers.

What are the jobs?

We have openings in a wide range of fields, including Account Management, Quality Assurance, Ad Operations, Product Management, Local Broadcasting, and Engineering. As we expand our technology portfolio and strategy, filling out engineering positions is especially important.

Here’s a top-level look at some of the positions currently available at Inform.

Engineering and Development

Backend .NET Software Engineer

The .NET Software Engineer will report to the VP of Engineering. He or she will primarily be responsible for developing and maintaining APIs and Services.

Database Engineer

The Database Engineer will report to the Senior Manager of Engineering Operations. He or she will primarily be responsible for developing and maintaining SQL/RDBMS along with all functions related to data.

JavaScript Software Engineer

The JavaScript Software Engineer will report to the VP of Engineering. He or she will be responsible for software development and participate in system architecture. The Software Engineer will be responsible for developing software applications as well as web services platforms.

Senior Data Engineer/Data Engineering Lead

The Senior Data Engineer/Data Engineering Lead will define and build the vision of Inform’s data analysis and insights solutions. Overall, he or she will drive Inform’s big data initiatives and play a key role in implementing our mission to help our partners keep their audiences informed.

Senior Data Engineer

This Senior Data Engineer will be responsible for designing and building tests, as well as supporting distributed computing applications with a focus on data analysis. He or she will lead engineering projects, support leads of other projects, and work closely with data scientists and the product engineering team to identify opportunities and define data products.

Senior Project Manager

The Senior Project Manager will be responsible for the execution and final delivery of the product., and ensuring that the team conforms to set standards and processes throughout the project lifecycle. He or she will identify major project management risks and action plans, and will drive the release management and change management processes. He or she actively manage priorities, and will work closely with products managers, engineering managers and leads, QA leads, and executive management.

Senior Python Software Engineer

The Senior Python Software Engineer will report to the VP of Engineering. He or she will primarily be responsible for developing and maintaining APIs and Services.

Server Engineer

The mid-to-senior level Server Engineer will help build our content, recommendation and analytics platform. He or she will be dealing with a huge volume of data that has real-time, semi-real time and offline needs, and working with a team who has a great passion for building world class products and extensive experience in coding in JVM-based languages.

Software Architect

The Software Architect will be integral to our engineering team as we rapidly grow in our product footprint and revenue. He or she will work with our tech leads and developers to ensure we remain focused on building scalable and high-performing architecture while still enabling for faster growth. In this role, the Software Architect will influence our technology vision and work closely with teams in implementing that vision.


Director, Product Management

The Director of Product Management will work closely with the technology teams to deliver on product goals. He or she will own the strategic roadmap for the entire product organization, with responsibilities including formulating product strategy, translating the product vision, defining future product needs with accountability for revenue, adoption, and utilization of Inform’s product family.

Quality Assurance Manager

Reporting to the Director of Program Management, the QA Manager is responsible for building and managing a growing team of QA analysts and automation engineers. He or she will guide the vision and roadmap for UI testing across mobile, web applications and automation testing for scalable backend systems.

Account Management

Account Managers

We are looking for two Account Managers – for our New York and Atlanta offices — who will manage a diverse book of publisher-based business and serve as the primary point of contact for partners. He or she will identify, develop and maintain meaningful relationships with key contacts across multiple departments within each partnership, and achieve trusted adviser status by providing consultative relationship management.

Local Broadcast

Manager, Local Broadcast

The Manager of Local Broadcast will work directly with the VP of Local Broadcast to evaluate the success of our broadcast partners and develop best practices and product ideas to help grow their business. He or she will foster and grow relationships with those partners and actively learn and understand their business as it relates to digital content and video, including opportunities to help increase video views.

Interested in any of these? Please visit our Career page for more details and to apply. Questions? Contact us at