Live Stream the State of the Union on Your Site!


For President Obama’s final State of the Union address Tuesday night, our friends at FedNet and Livestream are offering Inform partners an embeddable State of the Union live stream player.

In 2015, there were millions of online views of the State of the Union with a 45% increase in time spent from the previous year (source: We expect that number to increase in 2016 with the influence of election-based discussions and media coverage.

In addition, Inform will be offering on-demand highlights and analysis of the speech in the Inform Control RoomPerfect Pixel, and through our Video Match WordPress plugin.

To get the Livestream embed code, just copy the below.

<iframe src=";height=315&amp;autoPlay=true&amp;mute=false" width="560" height="315" frameborder="0" scrolling="no"></iframe>


Questions? Reach out to your account manager at

Get Informed: Golden Globes 2016

Awards season has officially begun! In case you missed it, the Golden Globes (otherwise known as the Oscars’ drunk cousin) aired last night with no lack of weird moments, from failing teleprompters, to bleeped speeches, to Lady Gaga shoulder-checking Leo.

Here are five more of our favorite Golden Globe moments.

The 73rd Golden Globes took place Sunday evening and Leonardo DiCaprio's latest film "The Revenant" was a big winner, Ali Lucia, Jason DeRusha, Kylie Bearse and Matt Brickman report (2:58). WCCO Mid-Morning Jan. 11, 2016

The Revenant wins big, with Leonardo DiCaprio taking home Best Actor, Alejandro G. Inarritu winning Best Director, and the film snagging Best Motion Picture, Drama.

The Golden Globes host takes aim at Sean Penn, Matt Damon, and himself.

The Golden Globes host takes aim at Sean Penn, Matt Damon, and himself.

The 'Mad Men' star reveals his shock when he won for Best Actor in a TV Series, Drama. Get the deets!

The Mad Men star reveals his shock over his win for Best Actor in a TV Series, Drama.

Hello dynamic duo. BFFs Lawrence and Schumer steal the show with their LOL-worthy punch lines.

Hello dynamic duo! BFFs Lawrence and Schumer steal the show with their LOL-worthy punch lines.

Amber Heard and Jaimie Alexander had quite the uncomfortable moment while presenting at the 2016 Golden Globes.

Amber Heard and Jaimie Alexander had quite the uncomfortable moment while presenting at the 2016 Golden Globes.

That’s just a taste of Inform’s massive library of high-quality, pre-monetized content from top partners. If you’re interested in learning more, feel free to reach out to the Inform Content Team at


Data Tells a Story: helping the poor, predicting a hit song, defining happiness


We at Inform believe that data tells a story, across all industries, and every week we round up the most interesting ones. This week: helping the poor, predicting a hit song, defining happiness.

An Army Of Data Just Joined The War On Poverty

To get a better idea of the needs of the poor in real-time and to direct resources more efficiently, university researchers and the Salvation Army have partnered to develop the Human Needs Index.

The index goes beyond just income or unemployment rates by looking at several measures of poverty based on services used and requests for assistance at Salvation Army locations across the country.

As a result, the index can show changes in regional or seasonal needs. For instance, the researchers noticed a big spike in energy-related needs in April. This was because utility companies are often forbidden from shutting off power during the winter months and simply wait until springtime to do so.

Cities Using 311 Data in Novel Ways Discover Drawbacks

Somerville, MA, New York City, and Chicago are just a few cities leveraging data collected from non-emergency 311 calls to make public works improvements. Somerville used its call-ins about rat sightings to cut down on the rodent population while New York uses 311  data to target unauthorized uses of apartments. Meanwhile, Chicago is looking into restaurants with public health violations.

However, there are some gaps, and addressing the differing behaviors of varying demographics might address such gaps. For example, immigrants might be less likely to phone in non-emergency complaints; in some neighborhoods, people may choose to resolve conflicts themselves; renters are less likely to call in issues like damaged trees; and senior citizens might be more inclined to dial 0 as opposed to 311.

4 Ways Gyms Are Using Data To Drive New Members & Enhance the Workout Experience

Need help keeping that fitness New Year resolution? Some gyms are leveraging big data to help their members do just that.

Some customers are being encouraged to use wearable technology so that their stats can be reported back to their personal trainers while they’re not at the gym. Some gyms are creating their own apps, while others’ fitness equipment collects members’ data. Yet others are using their members’ habits and preferences to improve fitness programs, optimize resources, and better target ads and reward programs.

These Students Are Using Data Science to Predict Which Rap Songs Will Become Hits

Data science students at the University of California, Berkeley developed an algorithm to determine if there’s “a science to creating a blockbuster rap,” says Mic, and found that indeed there is.

The student researchers found that the biggest factor for a song’s success was the amount of profanity — the more the better. Another perhaps more surprising factor is variety in theme. A song that explores lyrical themes beyond the rapper’s lifestyle tend to be more successful.

The students also discovered the most popular locations, with New York, Los Angeles, Atlanta, and Chicago topping the list, as well as the most popular brands, including Bentley, Porsche, Apple, and Twitter.

What is #happiness? One Brooklyn artist is using Instagram data to figure it out

For 12 months, a Brooklyn artist collected 100,000 Instagram photos with the hashtag #happy and came away with some interesting findings. One is that selfies “are enormously popular with the hashtag #happy,” while another is that #happy photos often have “warm, muted tones.” Finally, despite the popularity of Instagram filter names, the most common one is no filter at all.

Stay Informed: 14 Events in January to Maximize Engagement

As always, Inform is here to help you prep for your event coverage with our massive library of content. From local and trending to national and breaking news –- we have it all.

Check out the events to keep an eye on for January.

Wednesday, 1/6

CES, the Consumer Electronics Show, kicks off in Las Vegas and runs through Saturday, 1/9. Here’s what to look out for at the biggest tech show of the year.

A press event ahead of the Consumer Electronics Show offered an early glimpse into what could be the biggest trends of the four-day event, which will attract around 170,000 people. A gaming chair for virtual reality and a four-wheeled robot driven by a sm

Here’s what else to look out for at CES — Inform! If you’re at CES, definitely get in touch with an Inform team member.

Saturday, 1/9

Get into Super Bowl fever early with the NFL Wildcard Playoffs through Sunday, 1/10.

Sunday, 1/10

Host Ricky Gervais won’t be holding back with the jokes at the 73rd Golden Globe Awards, airing live at 5PM PST and 8PM EST on NBC.

Ricky Gervais addresses who he may or may not roast on stage at the Golden Globes, discusses his preemptive apology and more upon arriving in Los Angeles to host the award show.

Tuesday, 1/12

President Obama will be giving his final State of the Union address at 9 PM EST. Until then, revisit Bloomberg’s roundup of the good, the bad, and the ugly of from the 2015 State of the Union.

Jan. 21 -- Bloomberg's Trish Regan recaps President Barack Obama's annual State of the Union address. She speaks with Bloomberg's Mark Crumpton on "Bottom Line." (Source: Bloomberg)

Thursday, 1/14

Rise and shine! The 88th Academy Awards Nominations will be announced at 5:30am PST and 8:30am EST.

Meanwhile, Fox Business will be hosting the sixth Republican Presidential Debate in South Carolina.

Sunday, 1/17

The next Democratic Presidential Debate will be hosted by the Congressional Black Caucus Institute in Charleston, South Carolina, and moderated by NBC news anchor Lester Holt.

Awards show season continues with the 21st Annual Critics’ Choice Awards airing at 8 PM EST and 5 PM PST on A&E.

Monday, 1/18

The Australian Open Tennis Championships begins and runs through the end of the month.

Thursday, 1/21

The Sundance Film Festival starts rolling in Park City, Utah until January 31. As though movies weren’t enough, VR experiences will also be available.

Two years ago, virtual reality was the awkward new kid at the Sundance Film Festival. There were less than a half-dozen VR experiences in 2014. All that will change in January, when more 30 VR experiences descend on Park City, Utah. The influx of VR ex

Sunday, 1/24

The Conference Championships begin at 3:05 PM EST on CBS with AFC lower seed at AFC higher seed, and NFC lower seed at NFC higher seed at 6:40 PM EST on FOX.

Saturday, 1/30

The 22nd Annual SAG Awards Ceremony will be simulcast live on both TNT and TBS.

Sunday, 1/31

Super Bowl week officially kicks off with the NFL Pro Bowl broadcast live on ESPN from Aloha Stadium in Honolulu, Hawaii.

Les Shapiro and Woody Paige discuss free agents the Broncos should consider, on The Sports Show on Jan. 23, 2015.

Is the Pro Bowl a joke? You decide.

You can also catch the NHL All-Star Game airing from the Bridgestone Arena in Nashville, TN.

And as always, reach out to the Inform Content Team with any questions, comments, or concerns.

Get Informed at CES 2016


Happy New Year from Inform! We had fun celebrating 2015 and are diving right into 2016. The first order of business? CES 2016.

CES is arguably the biggest tech event of the year, and Inform will be there talking about our technology and how it can help potential publisher, content, and advertising partners increase audience engagement, video views, and revenue.

We’re excited to have several Inform colleagues in attendance, including CEO Greg Peters and members of the advertising, business development, and publisher teams — and they are all excited to share with attendees all that Inform has to offer.

Whether it’s the latest in online video products; our vast library of brand-safe, pre-monetized stellar content from top partners; or our industry expertise, Inform can help potential partners increase ad opportunities, unlock new premium video dollars, find relevant video content, and much more — all at no cost.

Interested in talking with Inform at CES? Please email to schedule a meeting.

Inform Dynamic Placement: Increasing Video Ad Opportunities

We at Inform believe in the power of technology and people working together to improve efficiency, increase revenue, and create a better overall experience for audiences. Our Dynamic Placement market-leading technology helps to do just that.

Inform Dynamic Placement_12-15Working in both desktop and mobile environments, Inform’s Dynamic Placement enables the active placement of engaging videos on publisher story pages without the constant manual efforts by editors, allowing a significant increase in video pre-roll ad opportunities on publishers’ sites.

At the same time, editors retain full editorial control, choosing where on the site to place the videos and having the ability to remove or change videos at any time.

So how does Dynamic Placement work?

  • First,  Inform’s Perfect Pixel would be implemented to connect publisher site templates and stories with Dynamic Placement technology.
  • Next, our semantic matching algorithm reads the text and automatically identifies from our vast library of high-quality, pre-monetized videos the most relevant and appropriate ones to place on the page.
  • All that’s left to for the publisher to do is to select the stories for which they’d like Dynamic Placement.

Interested in letting Dynamic Placement do some of your work for you? Reach out to your account manager at

Inform Year-Ender: A Look Ahead to 2016

Happy New Year from Inform!

We’ve been celebrating 2015 with our Year-Ender series, from the top news stories of the year, to top sports moments, to the biggest in entertainment. Today we kick off 2016 with an informative look at the year ahead.

2016 Summer Olympics: 1 year to Rio

In August, Olympic contenders from all over the world will be swimming, cycling, and gymnastic-ing for a place on the podium.

Katie Nolan chats with Randy Moss.

Will the Patriots win the Super Bowl again? Former wide receiver Randy Moss thinks so.

Donald Trump is ratcheting up his battle against Hillary Clinton by accusing her of playing "the woman card." Trump also went after Bill Clinton, pointing to his history of cheating and White House scandal with Monica Lewinski. This comes after Clinton's

The Presidential election will only ramp up in 2016. Inside Edition takes a look at how the Donald will be ratcheting up his attacks.

At a town hall event in Fairfield, Iowa on Tuesday, Democratic front-runner Hillary Clinton took a moment to caution voters against becoming disillusioned during the campaign season, even as she said Republicans propelled negative advertising. (Dec. 22)

Meanwhile at AP, Hillary Clinton encouraged voters not to become discouraged.

2016 promises to be the year of the superheroes, with no less than 8 big budget franchise tentpoles coming to theaters. The movies range from familiar franchises such as Teenage Mutant Ninja Turtles, Captain America, X Men and the Batman/Superman crossove

Need a break from politics?  Decide if these big budget superhero movies coming out in 2016 are worth all the hype.

From John Legend and Chrissy Teigen to Kelly Clarkson and a One Direction singer -- these celebs are all set to welcome newborns to the world next year!

Entertainment Tonight delivers on seven celebrity babies to expect this year.

We're rooting for these relationships to stand the test of time.

Gwen and Blake, Zayn and Gigi, and more celebrity couples E! hopes stays together through in 2016.

Want more video? Reach out to the Content Team at to learn more about Inform’s vast library of high-quality, monetized videos.

Inform Year-Ender: Top News Stories of 2015

Happy almost New Year, and welcome to the latest installment of our Playlist Year-Ender series!

We’ve been spending all of December celebrating the last days of 2015 with special weekly emails to our partners. We’ve also been giving you a taste of those emails right here on the Inform blog.

We’ve already highlighted the top moments in sports and the biggest stories in entertainment. Today we take a look at some of the Top News Stories of the year.

Donald Trump has courted controversy during his campaign to become the Republican presidential candidate. Here are his 'worst' moments.

The Donald on Muslims, Mexicans, Syrians, and the disabled.

In wake of the shooting deaths of nine people inside a historic South Carolina church, some major department stores announced they would stop carrying the controversial Confederate Flag. Buzz60's Leig

In the aftermath of the deadly shooting at a historical African American church in South Carolina church, Walmart and Sears ban Confederate Flag products.

Social justice movements aren't supposed to look, sound and function like the status quo. Not when their very purpose is to upset it.

Comic and social commentator Felonious Munk speaks on the Black Lives Matter movement.

June 26 -- President Barack Obama calls Jim Obergefell, the lead plaintiff in the same-sex marriage case, after the ruling.

“Oh, you know, just the POTUS calling me on my cell phone.”

Pope Francis is in the middle of his first visit to the United States, meeting President Barack Obama, and even addressing Congress. While he isnt the first Pope to visit the U.S., how have previous Popes spent their visits? Watch to find out!

The history of Popes visiting America. Pope Francis was the only the fourth to do so.

Want more video? Contact the Content Team at

Inform Year-Ender: Top Entertainment Stories of 2015

Earlier in December we kicked off a month-long celebration of 2015 with our weekly Year-Ender Video Playlists, rounding up for our partners the top moments in sports, news, and more. And here on the Inform blog, we’re giving you a taste of those playlists.

Yesterday we looked at the top moments in sports. Today we’re rounding up the biggest stories in entertainment.

It's not a good summer for romance. We counted 16 celebrity breakups that have happened in the past few months, from Gavin Rossdale and Gwen Stefani to Kourtney Kardashian and Scott Disick and more! Let's check out which Hollywood duos called it quits.

From Jen and Ben to Gwen and Gavin, It was the summer of the celebrity breakup.

Caitlyn Jenner accepted a "Woman of the Year" award from Glamour magazine on Monday night. The magazine honored Jenner for being a "Transgender Champion."

Caitlyn Jenner was honored as Glamour’s “Woman Of the Year.”

It looks like One Direction are about to become four individual directions as the band announce they are taking an extended hiatus.The boyband babes have reportedly decided to split for at least a year to focus on solo projects. So sorry fans, they will n

British boy band One Direction splits to focus on solo projects.

Khloe Kardashian's ex-husband was found unconscious in a room in Nevada after partying for days.

Ex-Laker Lamar Odom was found unconscious and was hospitalized.

The Duke and Duchess of Cambridge announced their little girl's name Monday morning.

Prince George gets a baby sister and her name is — drumroll please — Charlotte Elizabeth Diana!

E! sources confirm the actor's heath news ahead of his 'revealing personal announcement' scheduled on 'Today.'

Charlie Sheen announces he’s HIV-positive.

Whitney Houston and Bobby Brown's only child was laid to rest next to her mother in New Jersey.

Bobbi Kristina Brown is buried in New Jersey beside her mother, Whitney Houston.

Bill Cosby will once again be deposed under oath in a second case where a woman is accusing him of sexual assault.

Bill Cosby is ordered to testify.

If you’re interested in learning more about Inform’s vast library of high-quality, monetized videos, reach out to the Content Team at

Inform Year-Ender: Top Sports Moments of 2015

What the heck happened in sports this year? Inform partners who have been receiving our weekly Playlist Year-Ender emails are already in the know. But don’t worry. Today we’re giving you some highlights from the top sports moments.

Watch the last moments of the Royals' victory.

The Kansas City Royals win the World Series, their first in 30 years.

The Miami Hurricanes executed an 8-lateral last second play on a kickoff return to defeat Duke 30-27 in the wildest ending you'll ever see. Miami's Corn Elder took the the ball into the endzone but it was a full team-effort on the play that helped the Hu

The Miami Hurricanes executed an 8-lateral last second play on a kickoff return to defeat Duke 30-27 in the wildest ending you’ll ever see.

Riley Curry joins Stephen at podium, steals the show

Riley Curry joins dad Stephen at the podium, and promptly steals the show.

Floyd Mayweather was named the winner by unanimous decision over Manny Pacquiao in Saturday night's highly anticipated boxing match in Las Vegas. The match went all 12 rounds with both fighters

Floyd Mayweather, Jr. named winner in highly anticipated boxing match against Manny Pacquiao.

Is Ronda Rousey's loss good for the UFC?

Is Ronda Rousey’s loss good for the UFC?

If you’re interested in learning more about Inform’s vast library of high-quality, monetized videos, reach out to the Content Team at