NDN is now Inform: What that means for Publishers

Screen Shot 2015-09-22 at 3.03.41 PMExciting news! Earlier today, our CEO Greg Peters announced that NDN, the company you have come to rely on for premium, brand-safe video content and monetization technology, is now Inform. So what does that mean for you as our publishing partners?

You’ll still get better than free: faster access to high quality real-time video content; improved engagement with your audiences and extended your reach while you get paid; the ability to embed real-time relevant content into your articles and on your platform; and pre-monetized video content with brand-safe ads from trusted brands. All at absolutely no cost to you.

But what the Inform launch also means is that we’re expanding our technology and services strategy to help you even more easily serve and monetize content. We’ve already begun with some new products, including:

  • Inform Insights – Enables you to understand the personal interests of your audiences. These predictive algorithms increase engagement through the identification of content and advertising a visitor is most likely to consume.
  • Inform Video Match – A VIP WordPress plugin that allows you to seamlessly search and embed relevant videos from our vast library of premium, brand-safe content – during the article creation process. This product significantly streamlines your workflow.
  • Inform Floating Video Player – Inform’s Floating Video player is designed to increase audience engagement by ensuring market leading viewability of video content on any publisher website, by following the user throughout the page. The technology enables media organizations to deliver a better audience experience while meeting the specifications of the advertising industry.

And don’t forget about Inform Wire Match, which dynamically matches AP video recommended by Associated Press editors with related articles on your websites, creating a rich multi-format experience for online audiences.

That’s just the beginning. We hope you’re as excited as we are about this new journey. You can keep up with the latest Inform news and product updates by following us on Twitter and liking us on Facebook. Have questions? Just reach out to your account team contact.

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