By now you’ve heard the exciting news: NDN, your go-to digital content and monetization partner, is now Inform.
But we’re not just launching a new name. We’re launching a new platform that offers enhanced content personalization and monetization capabilities for publishers and advertisers. Integrating technology from our acquisitions of Reverb Technologies, Mochila, and Inform Technologies, the Inform platform is a continuation of our focus on delivering innovative technology and service offerings that address the most pressing business and operational issues facing today’s digital publishers.
At the heart of Inform’s technology strategy is a predictive and personalized Digital Media Platform which makes digital publishing profitable for publishers and advertisers with 27 million unique viewers and 230 million videos viewed each month. Inform analyzes over 600 million content consumption data points each month across 4,000+ partners, including thousands of the web’s biggest publishers.
Powered by big data, predictive personalization, and editorial insights, our Digital Media Platform encompasses a suite of technology products that help our publishing network more easily serve and monetize content. These products include:
- Inform Insights – Enables publishers, content producers and advertisers to understand the personal interests of their audiences. These predictive algorithms increase engagement through the identification of content and advertising a visitor is most likely to consume.
- Inform Wire Match – Dynamically matches AP video recommended by Associated Press editors with related articles on publisher websites, creating a rich multi-format experience for online audiences.
- Inform Video Match – A VIP WordPress plugin that allows you to seamlessly search and embed relevant videos from our vast library of premium, brand-safe content – during the article creation process. This product significantly streamlines your workflow.
- Inform Floating Video Player – Inform’s Floating Video player is designed to increase audience engagement by ensuring market leading viewability of video content on any publisher website, by following the user throughout the page. The technology enables media organizations to deliver a better audience experience while meeting the specifications of the advertising industry.
These latest technology offerings were born from our acquisitions of Mochila, Reverb Technologies, and Inform. The Mochila technology is the engine for the new Inform Video Match, allowing it to easily match content from Inform’s vast video library to related text included in articles. Technology from the Inform acquisition enables the ability to serve new kinds of content beyond video. Finally, Reverb’s solutions will serve as the foundation for delivering richer content personalization for both products, especially across mobile devices and platforms.
We hope you’re as excited as we are about what Inform is doing and will do. You can stay up-to-date with the latest on Inform products by following us on Twitter, liking us on Facebook, and subscribing to our blog.