Some companies are calling it “Sticky” or “Pinned” video. At Inform we call it the Inform Floating Video Player.
No matter what you call it, since unveiling our new video product a few months ago, we’ve seen a dramatic increase in both video views and ad revenue for participating partners, as well as, most importantly, a continued positive user experience, since viewers can scroll through content and watch video at at the same time.
Floating videos have also gone mainstream. The Wall Street Journal agrees that this new video product will play a vital role in boosting publisher video ad viewability and revenue in 2016.
There’s no doubt that the Inform Floating Video Player has had a dramatic impact. Specifically:
- A 500% increase in video revenue on single embeds
- A 65% increase in ad viewability