Category Archives: Digital Publishing

12 Events for Digital and Video Platforms to Attend in 2016

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We here at Inform believe in the importance of sharing and gaining knowledge, getting new perspectives, and enhancing our relationships with our partners and colleagues. That’s where technology and news events come in.

If you currently work in the digital or online video space, or simply want to enhance your knowledge and networking skills, you’ve come to the right place. 2016 has an amazing line-up of events in the U.S. which are sure to help you gain an edge professionally.

We’ve compiled a list of 12 events to consider attending in 2016 (and one in 2017) to give you and your company the chance to interact with your customers, experts in your industry, and your favorite influencers and peers.

OnMedia Conference

Dates: March 3
Location: NYC

OnMedia is an annual summit that gathers the brightest minds and top entrepreneurs, investors, and corporate players in social media, advertising, and commerce, and covers top trends and opportunities in Internet media, advertising, and commerce sectors. Past attendees and speakers include Mark Cuban, owner of the Dallas Mavericks; Fred Wilson of Union Square Ventures; and Aileen Lee, Founder & Partner of Cowboy Ventures.

Another reason to attend this year: Inform’s VP of Business Development, Stephen Bach, will be delivering a keynote talk on Video Monetization and Viewability. Don’t miss it!

4A’s Transformation Summit

Dates: March 21-23
Location: Miami, FL

More than 800 attendees from Bank of America, AOL, and Chipotle attended the 2015 event which is organized by the American Association of Advertising Agencies. Transformation 2016 will take place in Miami and draw some 1,000 industry players to discuss the latest media platforms, creative innovations, digital trends, measurement tools, data solutions, and ad technology

Digiday Publishing Summit

Dates: March 30-April 1
Location: Vail, CO

This summit is part of a series of events produced by Digiday (always at a new and fresh location!) and focusing on how technology can drive creativity, content, and culture, and how the data captured with these new endeavors will better our marketing efforts in connecting with consumers.

Over the course of three days, attendees will discuss how publishers can regain control of their content and distribution through platform monetization, mobile, and video in picturesque Vail, CO.

SXSW Interactive

Dates: March 11-15
Location: Austin, TX

In its 24th year (yes, this has been on for 24 years!), this five-day festival promises to showcase companies and brands with cutting-edge technologies and digital creativity. Think A.I., smart watches, latest in social media, etc.

There will be presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, and an unbeatable lineup of special programs showcasing the best new websites, video games, and startup ideas the community has to offer.

AdAge Digital Conference

Dates: April 5-6
Location: New York, NY

The focus of the 2016 Ad Age Digital Conference is the future of marketing. Marketers and agencies will hash out pressing industry issues such ad blocking, ad fraud, and kickbacks. Featured speakers include Evan Williams, Founder & CEO of Medium and co-founder of Twitter; Seth Farbman, CMO at Spotify; Andy Goldberg, Chief Creative Officer at GE; and much more.

NAB – National Association of Broadcasters Show

Dates: April 16-21
Location: Las Vegas, NV

Inform will be attending this annual show produced by the National Association of Broadcasters in 2016. The show’s tagline is “Where Content Comes to Life,” with over 100,000 attendees representing every sector of the industry including Broadcast, Digital Media, Online Video, Film, Entertainment, Telecom, Live Events, and more.

This six-day conference, which takes place in Las Vegas, is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

IAB – Digital Content NewFronts

Dates: May 2-13
Location: New York, NY

A first look at digital video announcements from the industry’s biggest digital publishers in New York City. Presenters in 2016 include The New York Times, Buzzfeed, Yahoo, Hulu, Refinery29, Vevo, Vice, Mashable, and many more.

Streaming Media East

Dates: May 10-11
Location: New York, NY

Streaming Media West

Dates: November 1-2
Location: Huntington Beach, CA

The only conferences and expos dedicated solely to the business, technology, and content of online video. Attendees will have access to more than 100 speakers and over 40 sessions including workshops, how-to sessions, case studies, and panel discussions, as well as the opportunity to try new products.

ONA – Online News Association

Dates: September 15-17
Location: Denver, CO

An event Inform attends every year, ONA is heavily news and journalism focused. Highly engaged digital journalists who are shaping the future of media gather to learn about new tools, techniques, and technologies in sharing their stories via video and other advancements in the digital space.

AdWeek

Dates: September 26-30
Location: New York, NY

This week-long conference in NYC that includes more than 95,000 attendees, 90 speakers, and 200+ events, brings together high-end players in the media, agency, brand, and tech space. Programming will include categories covering video, programmatic, mobile, and innovation with speakers and attendees from Facebook, Buzzfeed, and YouTube.

Business Insider: Ignition

Dates: December
Location: New York, NY

The Business Insider: Ignition conference explores “the future of media as it intersects with technology,” and how that influences all parts of our lives.  Seven hundred senior executives from a variety of industries, including tech, media, entertainment, and finance, will gather to explore the emerging business models of digital media.

CES

Dates: January 5-7, 2017
Location: Las Vegas, NV

CES may have just passed but it’s never too early to look ahead! Once mainly a conference for electronics geeks, the event now also draws a diverse and plentiful crowd of brands, agencies, and techies alike to discuss and showcase futuristic innovations and ideas such as drones, A.I., wearables, and the latest and greatest in home goods including a talking refrigerator.

Attendees include the most highly sought out names in technology and innovation as well as consumer products such as LG, Samsung, Apple, Google, Facebook, Oculus VR, and Snapchat.

Interested in connecting with Inform at an upcoming event? Send an email to rcarranza@inform.com.

Live Stream the State of the Union on Your Site!

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For President Obama’s final State of the Union address Tuesday night, our friends at FedNet and Livestream are offering Inform partners an embeddable State of the Union live stream player.

In 2015, there were millions of online views of the State of the Union with a 45% increase in time spent from the previous year (source: Whitehouse.gov). We expect that number to increase in 2016 with the influence of election-based discussions and media coverage.

In addition, Inform will be offering on-demand highlights and analysis of the speech in the Inform Control RoomPerfect Pixel, and through our Video Match WordPress plugin.

To get the Livestream embed code, just copy the below.

<iframe src="http://livestream.com/accounts/300260/events/4655746/player?width=560&amp;height=315&amp;autoPlay=true&amp;mute=false" width="560" height="315" frameborder="0" scrolling="no"></iframe>

 

Questions? Reach out to your account manager at InformVideo@Inform.com.

The State of Digital: HTML5 versus Flash

Adobe Flash has historically been the go-to technology for video streaming and monetization products. However, their lack of support in recent years has steered the industry away.

What’s the situation?

Flash is considered a security risk since Adobe is slow to release security patches. Apple has responded with a long-time ban of Flash from its iPhones and, more recently, with OS X Mavericks. Safari shipped by default with a power saving mode that restricted how Flash could function.

Other browsers have begun to follow suit. This past July, Mozilla blocked all versions of Flash that were not completely patched. The browser only allowed Flash again when Adobe responded with the patched versions.

In September, Chrome implemented changes similar to Safari’s, pausing flash products unless they’re central to content and reducing the number of resource or battery draining widgets.

What’s next?

As a result, the industry is moving towards a more native playback experience. HTML5 and Javascript are native to the browser, which allows for increased security and better system resource management. Video and monetization products have easily adopted HTML5/Javascript compatibility with the support of mobile devices.

While much of the buying arm of the advertising ecosystem has been slow to adopt HTML5/Javascript ad creatives, Inform is at the forefront of leading the charge for HTML5 conversion with advertisers and buyers. We offer a full suite of HTML5 native video streaming and monetization products, which are seamless and will automatically convert to native HTML5.

Interested in learning more? Reach out to your Inform contact or send an email to info@inform.com.

Stay Informed: 7 Events in November to Maximize Engagement

Inform is here to help you prep for your event coverage with our massive library of content. From local and trending to national and breaking news –- we have it all.

On the November docket: three (count ‘em, three!) music award shows, the second Democratic Presidential Debate, and of course turkey day festivities. Check out the complete list below.

Tuesday, 11/3

While the Presidential election isn’t until next year, you can still rock the vote in your local elections.

Wednesday, 11/4

Kick up your boots for country music’s biggest event: the Country Music Association (CMA) Awards broadcast live on ABC and hosted by Brad Paisley and Carrie Underwood.

In this preview, Underwood teases her red carpet look and many dress changes throughout the show.

After hosting the Country Music Association awards for seven straight years, Carrie Underwood 's got her red carpet routine for the show down pat.

Saturday, 11/14

CBS News teams up with Twitter to host the second Democratic Presidential Debate in Des Moines, Iowa. Get your live-tweeting muscles ready.

Who do you think won the first debate? Bloomberg’s Phil Mattingly reports.

Oct. 14 -- Bloomberg's Phil Mattingly reports on CNN's Democratic presidential candidates debate

Sunday, 11/15

The Barclays ATP World Tour Finals runs through November 22 in London. This season-ending event showcases the best men’s singles players and doubles teams on the 2015 ATP World Tour.

Thursday, 11/19

The 16th annual Latin Grammy Awards will be broadcast live on Univision from the MGM Grand Garden Arena in Las Vegas, Nevada.

Sunday, 11/22

Join Jennifer Lopez as she hosts the American Music Awards, broadcast live on ABC from the Nokia Theater in Los Angeles.

Check out who leads the AMA noms.

Taylor Swift leads with six nominations for the 2015 American Music Awards

Thursday, 11/26

Tradition returns with the Macy’s Thanksgiving Day Parade on NBC.

Take a walk down memory lane with these highlights from last year’s parade.

Millions of people braved the NYC chill to catch the Macy's Thanksgiving Day Parade on Thursday

And as always, reach out to the Inform Content Team with any questions, comments, or concerns.

Float On for More Views

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IAB standardized auto-start embedding is an important tool for growing video views and revenue, but it’s been highly debated in newsrooms about the “politeness” to users and the impact to the viewing experience.

However, with unprecedented demand for video from premium advertisers, and video frequently becoming a critical element to storytelling, we are witnessing a move to auto-start video across many major news organizations.

More recently, auto-start has come under scrutiny for the impact to viewability, a key metric for advertisers. Despite being front and center on many story pages — embedded at the top of the content well, for example — auto-start by itself has traditionally performed poorly on viewability reports. But that’s no longer the case. With a simple change to player behavior, publishers are now scoring better than ever on viewability and other marketer KPIs.

Two years ago, our partners at Journal Broadcast Group (now part of EW Scripps) created an innovative enhancement to the Inform player to make autostart more polite and solve the viewabilty issue.

First, they offered users a toggle. Want to turn off autostart? No problem. They presented a choice under the player and remembered the user’s preference.

And to solve for viewability, they created a “floating player.” As the viewer scrolls down the page, and the margins of the player move out of view, a smaller version of the player snaps to side of the browser and stays with the user as they continue to scroll.

In April, Inform was fortunate to welcome Michael Gay from Journal Broadcast to the team as a Vice President overseeing our local broadcast and content strategy. Earlier this year, Michael won an Edward R Murrow award for best large market television website (TMJ4.com – Journal’s marquee property). The presentation of video and the floating player was among the winning distinctions.

Journal’s floating player concept was quickly adapted by Inform and now we’re rolling it out platform-wide as an available feature for publishers.

As we look around the industry, we’re seeing many of our peers develop a similar tool. Go to story pages at CNN, ABC News, and CBS News, and you’ll watch the player float as you move it out of view.

Our early results show a 2x-3x improvement to viewability. Concerned about the impact to user experience? Our version of the floating player gives users a choice about autostart, and allows them to move the floating unit around their screen or close it altogether.

Embedding single videos inside highly trafficked story pages is the single most critical element to growing viewership. Auto-starting those videos with a floating player will take viewership and revenue to the next level.

Check out an example of the floating player here. Interested in trying it out? Contact your account manager or info@inform.com.

Getting Informed: A First-Timer’s Experience at ONA

As a first-time attendee of the annual conference of the Online News Association (ONA), I was excited and proud to represent Inform and spread the news of our newly enhanced platform to our existing publishers, and to the inquiring minds who visited our booth.

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Some of my Inform colleagues at our booth.

Guests who stopped by the booth were impressed by our content providers, including our partnerships with local broadcast stations throughout the United States, as well as our suite of technology products.

Also in particular interest were our ability to scale to mobile, and how through a recent acquisition, Inform will be able to offer personalized content recommendations for audiences, thereby enhancing engagement and keeping readers on the page.

Some partners also expressed appreciation of our personal dedication and support. One stopped by to laud her Account Manager, her positive attitude, and 24/7 responsiveness, letting us know that she makes it a point to tell everyone how awesome her Account Manager is, and how much she loves working with Inform because of that.

After speaking with guests and existing partners at the conference, it became clear to me that our rich, expansive content offerings is unique to Inform, valued by our partners and coveted by those publishers who do not yet have access to our video library, our technology products, or our personal dedication.

My experience at ONA reminded me that publishers appreciate our ability to keep their audiences engaged and Informed, no matter where a breaking news story occurs, or where or how their content is consumed.

ONA was the perfect forum to launch Inform because the event itself encompasses what Inform is all about: shaping the future of digital media, whether it’s using data to let publishers know what content is truly resonating with audiences; optimizing the monetization of content; the increase in mobile; or the personalization of content.

Journalists, editors, developers and digital designers travel from all over the world to attend ONA each year to learn about the future of media consumption. Inform is part of that future.

NDN is now Inform: What that means for Publishers

Screen Shot 2015-09-22 at 3.03.41 PMExciting news! Earlier today, our CEO Greg Peters announced that NDN, the company you have come to rely on for premium, brand-safe video content and monetization technology, is now Inform. So what does that mean for you as our publishing partners?

You’ll still get better than free: faster access to high quality real-time video content; improved engagement with your audiences and extended your reach while you get paid; the ability to embed real-time relevant content into your articles and on your platform; and pre-monetized video content with brand-safe ads from trusted brands. All at absolutely no cost to you.

But what the Inform launch also means is that we’re expanding our technology and services strategy to help you even more easily serve and monetize content. We’ve already begun with some new products, including:

  • Inform Insights – Enables you to understand the personal interests of your audiences. These predictive algorithms increase engagement through the identification of content and advertising a visitor is most likely to consume.
  • Inform Video Match – A VIP WordPress plugin that allows you to seamlessly search and embed relevant videos from our vast library of premium, brand-safe content – during the article creation process. This product significantly streamlines your workflow.
  • Inform Floating Video Player – Inform’s Floating Video player is designed to increase audience engagement by ensuring market leading viewability of video content on any publisher website, by following the user throughout the page. The technology enables media organizations to deliver a better audience experience while meeting the specifications of the advertising industry.

And don’t forget about Inform Wire Match, which dynamically matches AP video recommended by Associated Press editors with related articles on your websites, creating a rich multi-format experience for online audiences.

That’s just the beginning. We hope you’re as excited as we are about this new journey. You can keep up with the latest Inform news and product updates by following us on Twitter and liking us on Facebook. Have questions? Just reach out to your account team contact.