Category Archives: Publishers

Stay Informed: 7 Events in November to Maximize Engagement

Inform is here to help you prep for your event coverage with our massive library of content. From local and trending to national and breaking news –- we have it all.

On the November docket: three (count ‘em, three!) music award shows, the second Democratic Presidential Debate, and of course turkey day festivities. Check out the complete list below.

Tuesday, 11/3

While the Presidential election isn’t until next year, you can still rock the vote in your local elections.

Wednesday, 11/4

Kick up your boots for country music’s biggest event: the Country Music Association (CMA) Awards broadcast live on ABC and hosted by Brad Paisley and Carrie Underwood.

In this preview, Underwood teases her red carpet look and many dress changes throughout the show.

After hosting the Country Music Association awards for seven straight years, Carrie Underwood 's got her red carpet routine for the show down pat.

Saturday, 11/14

CBS News teams up with Twitter to host the second Democratic Presidential Debate in Des Moines, Iowa. Get your live-tweeting muscles ready.

Who do you think won the first debate? Bloomberg’s Phil Mattingly reports.

Oct. 14 -- Bloomberg's Phil Mattingly reports on CNN's Democratic presidential candidates debate

Sunday, 11/15

The Barclays ATP World Tour Finals runs through November 22 in London. This season-ending event showcases the best men’s singles players and doubles teams on the 2015 ATP World Tour.

Thursday, 11/19

The 16th annual Latin Grammy Awards will be broadcast live on Univision from the MGM Grand Garden Arena in Las Vegas, Nevada.

Sunday, 11/22

Join Jennifer Lopez as she hosts the American Music Awards, broadcast live on ABC from the Nokia Theater in Los Angeles.

Check out who leads the AMA noms.

Taylor Swift leads with six nominations for the 2015 American Music Awards

Thursday, 11/26

Tradition returns with the Macy’s Thanksgiving Day Parade on NBC.

Take a walk down memory lane with these highlights from last year’s parade.

Millions of people braved the NYC chill to catch the Macy's Thanksgiving Day Parade on Thursday

And as always, reach out to the Inform Content Team with any questions, comments, or concerns.

Getting Informed: A First-Timer’s Experience at ONA

As a first-time attendee of the annual conference of the Online News Association (ONA), I was excited and proud to represent Inform and spread the news of our newly enhanced platform to our existing publishers, and to the inquiring minds who visited our booth.

informbooth_edited
Some of my Inform colleagues at our booth.

Guests who stopped by the booth were impressed by our content providers, including our partnerships with local broadcast stations throughout the United States, as well as our suite of technology products.

Also in particular interest were our ability to scale to mobile, and how through a recent acquisition, Inform will be able to offer personalized content recommendations for audiences, thereby enhancing engagement and keeping readers on the page.

Some partners also expressed appreciation of our personal dedication and support. One stopped by to laud her Account Manager, her positive attitude, and 24/7 responsiveness, letting us know that she makes it a point to tell everyone how awesome her Account Manager is, and how much she loves working with Inform because of that.

After speaking with guests and existing partners at the conference, it became clear to me that our rich, expansive content offerings is unique to Inform, valued by our partners and coveted by those publishers who do not yet have access to our video library, our technology products, or our personal dedication.

My experience at ONA reminded me that publishers appreciate our ability to keep their audiences engaged and Informed, no matter where a breaking news story occurs, or where or how their content is consumed.

ONA was the perfect forum to launch Inform because the event itself encompasses what Inform is all about: shaping the future of digital media, whether it’s using data to let publishers know what content is truly resonating with audiences; optimizing the monetization of content; the increase in mobile; or the personalization of content.

Journalists, editors, developers and digital designers travel from all over the world to attend ONA each year to learn about the future of media consumption. Inform is part of that future.

NDN is now Inform: What that means for Publishers

Screen Shot 2015-09-22 at 3.03.41 PMExciting news! Earlier today, our CEO Greg Peters announced that NDN, the company you have come to rely on for premium, brand-safe video content and monetization technology, is now Inform. So what does that mean for you as our publishing partners?

You’ll still get better than free: faster access to high quality real-time video content; improved engagement with your audiences and extended your reach while you get paid; the ability to embed real-time relevant content into your articles and on your platform; and pre-monetized video content with brand-safe ads from trusted brands. All at absolutely no cost to you.

But what the Inform launch also means is that we’re expanding our technology and services strategy to help you even more easily serve and monetize content. We’ve already begun with some new products, including:

  • Inform Insights – Enables you to understand the personal interests of your audiences. These predictive algorithms increase engagement through the identification of content and advertising a visitor is most likely to consume.
  • Inform Video Match – A VIP WordPress plugin that allows you to seamlessly search and embed relevant videos from our vast library of premium, brand-safe content – during the article creation process. This product significantly streamlines your workflow.
  • Inform Floating Video Player – Inform’s Floating Video player is designed to increase audience engagement by ensuring market leading viewability of video content on any publisher website, by following the user throughout the page. The technology enables media organizations to deliver a better audience experience while meeting the specifications of the advertising industry.

And don’t forget about Inform Wire Match, which dynamically matches AP video recommended by Associated Press editors with related articles on your websites, creating a rich multi-format experience for online audiences.

That’s just the beginning. We hope you’re as excited as we are about this new journey. You can keep up with the latest Inform news and product updates by following us on Twitter and liking us on Facebook. Have questions? Just reach out to your account team contact.