All posts by Michael Gay

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Inform is #1 in comScore Online News Ranking

Inform again has the largest online video audience in the United States, in the News & Information ranking, according to comScore.

In June 2016 data, comScore reported that Inform reached 31.1 million viewers in the United States, an increase of 27% versus last year. That’s compared to CNN’s 28.3 million, Yahoo-ABC’s 24 million and 23.8 million by NBC News.

May 2016 saw a similar ranking of competitors, with Inform on top at 29.4 million. Inform was followed behind by CNN with 25.6 million, 22 million for Yahoo-ABC and 21.6 million by NBC News.

“Inform’s model is compelling to any professional digital publisher who incorporates quality video into their stories, without major monthly subscription fees required by some of our competitors,” said Inform CEO Greg Peters.

Inform has formal partnerships with thousands of online properties to provide highly engaging news and information to traditional and new media audiences. Inform’s platform is free to video creators and to the major media websites that embed premium video in their own digital sites and apps. Content owners and publishers earn revenue from every video view generated through their partnership with Inform, or they can leverage video views as an advertising opportunity to be sold by their local digital sales teams.

To learn more about Inform, please visit our website at http://inform.com or email us at info@inform.com

About Inform

Inform, Inc. is the nation’s largest online news and video service, powering video and monetization products across over 5,000 publisher websites. A collection of over 500 premium video partners publish 150,000 videos monthly to Inform, and generate billions of monetized video views every year. Among Inform’s partners are the Associated Press, Reuters, Tribune Media, Hearst, CBS Local, iHeart Radio, Meredith, Comcast, New York Daily News and Berkshire Hathaway Media Group.

Inform’s mission is to integrate world-class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Our experience spans the publisher, advertiser, and technology sectors to deliver cutting-edge technology and products to our partners and their audiences.

(PRNewsFoto/Meredith Corporation)

Inform Announces Partnership Renewal With Meredith Corporation’s Local Media Group

Inform, Inc. today announced partnership renewals with the 17 local television stations in Meredith’s Local Media Group, including Atlanta, Phoenix, St. Louis and Portland. Meredith stations have been partners with inform since 2014, licensing their local news and entertainment videos to the 5,000+ publishers that use Inform’s video platform.

“We are proud that Meredith wants Inform to continue to distribute their quality local journalism to news audiences nationwide,” said Michael Gay, Vice President of Local Broadcast at Inform. “Growing the audience for local video improves the business model for media companies to invest more in local digital video resources.”

“We are pleased to renew our relationship with Inform and share our premium local videos with Inform’s audience across thousands of publishers,” said Matt Strait, Vice President of Digital for Meredith Corporation’s Local Media Group.  “Our renewal also deepens our partnership by promoting immediate growth in both traffic and revenue.”

Meredith joins over 300 local television stations that distribute their video with Inform to audiences well beyond their local TV markets. Inform’s distribution platform is free to video creators and to the major media websites that embed this premium video in their own digital sites and apps. Content owners and publishers earn revenue from every video view generated through their participation with Inform, or they can leverage the videos views as an advertising opportunity to be sold by their local digital sales teams.

To learn more about Inform, please visit our website at http://inform.com or email us at info@inform.com

About Inform

Inform, Inc. is one of the nation’s largest online news and video services, powering video and monetization products across over 5,000 publisher websites. A collection of over 400 premium video partners publish 150,000 videos monthly to Inform, and generate billions of monetized video views every year. Among Inform’s partners are the Associated Press, Reuters, Tribune Media, Hearst, CBS Local, iHeart Radio, Meredith, Comcast, New York Daily News and Berkshire Hathaway Media Group.

Inform’s mission is to integrate World Class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Our experience spans the publisher, advertiser, and technology sectors so we can deliver cutting-edge technology and products to our partners and their audiences.

About Meredith Corporation

Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households.  Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.

How Content Creators Win as NDN Becomes Inform

Screen Shot 2015-09-22 at 2.20.29 PMEarlier today, our CEO Greg Peters announced that NDN, the company you have come to rely on to extend the monetization of your premium video, is now Inform. So what does that mean for our valued Content Creators?

To start, you’ll continue to be a part of the largest digital network for local news to ever exist.  You’ll continue to have the opportunity to reach new audiences and monetize your content across our publisher network consisting of thousands of the web’s biggest publishers.  And you’ll continue to see high-quality advertisers aligned with your premium content.

But what the Inform launch also means is that our technology and services are expanding to drive even more revenue opportunities.  For instance, we recently introduced Inform Video Match, a WordPress VIP plugin that makes it easier for our partners that use WordPress to include your video in their stories.  It provides simple search and discovery of your content so it can be easily added to our partner websites.

We also recently introduced the Inform Floating Video Player that provides a superior showcasing of your quality content while readers scroll down a story that includes the Inform video player.  This feature is designed to increase our player’s viewability scores, a priority for our advertising partners to ensure their ads are seen by our valuable audience.  Better viewability means better revenue that is earned for your video content.

These new products are just the beginning of the new Inform. We are committed to supporting your digital publishing efforts in a way that makes it easier for you to drive as much value for your investment in unique digital content.

We’ll keep you informed of our newest updates through our direct consultation, as well as on Twitter and Facebook. Have questions?  Please reach out to your content team contact, or me personally at mgay@inform.com.