Inform, Inc. today announced partnership renewals with the 17 local television stations in Meredith’s Local Media Group, including Atlanta, Phoenix, St. Louis and Portland. Meredith stations have been partners with inform since 2014, licensing their local news and entertainment videos to the 5,000+ publishers that use Inform’s video platform.
“We are proud that Meredith wants Inform to continue to distribute their quality local journalism to news audiences nationwide,” said Michael Gay, Vice President of Local Broadcast at Inform. “Growing the audience for local video improves the business model for media companies to invest more in local digital video resources.”
“We are pleased to renew our relationship with Inform and share our premium local videos with Inform’s audience across thousands of publishers,” said Matt Strait, Vice President of Digital for Meredith Corporation’s Local Media Group. “Our renewal also deepens our partnership by promoting immediate growth in both traffic and revenue.”
Meredith joins over 300 local television stations that distribute their video with Inform to audiences well beyond their local TV markets. Inform’s distribution platform is free to video creators and to the major media websites that embed this premium video in their own digital sites and apps. Content owners and publishers earn revenue from every video view generated through their participation with Inform, or they can leverage the videos views as an advertising opportunity to be sold by their local digital sales teams.
Inform, Inc. is one of the nation’s largest online news and video services, powering video and monetization products across over 5,000 publisher websites. A collection of over 400 premium video partners publish 150,000 videos monthly to Inform, and generate billions of monetized video views every year. Among Inform’s partners are the Associated Press, Reuters, Tribune Media, Hearst, CBS Local, iHeart Radio, Meredith, Comcast, New York Daily News and Berkshire Hathaway Media Group.
Inform’s mission is to integrate World Class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Our experience spans the publisher, advertiser, and technology sectors so we can deliver cutting-edge technology and products to our partners and their audiences.
About Meredith Corporation
Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.