Monthly Archives: January 2016

Stay Informed: 14 Events in January to Maximize Engagement

As always, Inform is here to help you prep for your event coverage with our massive library of content. From local and trending to national and breaking news –- we have it all.

Check out the events to keep an eye on for January.

Wednesday, 1/6

CES, the Consumer Electronics Show, kicks off in Las Vegas and runs through Saturday, 1/9. Here’s what to look out for at the biggest tech show of the year.

A press event ahead of the Consumer Electronics Show offered an early glimpse into what could be the biggest trends of the four-day event, which will attract around 170,000 people. A gaming chair for virtual reality and a four-wheeled robot driven by a sm

Here’s what else to look out for at CES — Inform! If you’re at CES, definitely get in touch with an Inform team member.

Saturday, 1/9

Get into Super Bowl fever early with the NFL Wildcard Playoffs through Sunday, 1/10.

Sunday, 1/10

Host Ricky Gervais won’t be holding back with the jokes at the 73rd Golden Globe Awards, airing live at 5PM PST and 8PM EST on NBC.

Ricky Gervais addresses who he may or may not roast on stage at the Golden Globes, discusses his preemptive apology and more upon arriving in Los Angeles to host the award show.

Tuesday, 1/12

President Obama will be giving his final State of the Union address at 9 PM EST. Until then, revisit Bloomberg’s roundup of the good, the bad, and the ugly of from the 2015 State of the Union.

Jan. 21 -- Bloomberg's Trish Regan recaps President Barack Obama's annual State of the Union address. She speaks with Bloomberg's Mark Crumpton on "Bottom Line." (Source: Bloomberg)

Thursday, 1/14

Rise and shine! The 88th Academy Awards Nominations will be announced at 5:30am PST and 8:30am EST.

Meanwhile, Fox Business will be hosting the sixth Republican Presidential Debate in South Carolina.

Sunday, 1/17

The next Democratic Presidential Debate will be hosted by the Congressional Black Caucus Institute in Charleston, South Carolina, and moderated by NBC news anchor Lester Holt.

Awards show season continues with the 21st Annual Critics’ Choice Awards airing at 8 PM EST and 5 PM PST on A&E.

Monday, 1/18

The Australian Open Tennis Championships begins and runs through the end of the month.

Thursday, 1/21

The Sundance Film Festival starts rolling in Park City, Utah until January 31. As though movies weren’t enough, VR experiences will also be available.

Two years ago, virtual reality was the awkward new kid at the Sundance Film Festival. There were less than a half-dozen VR experiences in 2014. All that will change in January, when more 30 VR experiences descend on Park City, Utah. The influx of VR ex

Sunday, 1/24

The Conference Championships begin at 3:05 PM EST on CBS with AFC lower seed at AFC higher seed, and NFC lower seed at NFC higher seed at 6:40 PM EST on FOX.

Saturday, 1/30

The 22nd Annual SAG Awards Ceremony will be simulcast live on both TNT and TBS.

Sunday, 1/31

Super Bowl week officially kicks off with the NFL Pro Bowl broadcast live on ESPN from Aloha Stadium in Honolulu, Hawaii.

Les Shapiro and Woody Paige discuss free agents the Broncos should consider, on The Sports Show on Jan. 23, 2015.

Is the Pro Bowl a joke? You decide.

You can also catch the NHL All-Star Game airing from the Bridgestone Arena in Nashville, TN.

And as always, reach out to the Inform Content Team with any questions, comments, or concerns.

Get Informed at CES 2016

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Happy New Year from Inform! We had fun celebrating 2015 and are diving right into 2016. The first order of business? CES 2016.

CES is arguably the biggest tech event of the year, and Inform will be there talking about our technology and how it can help potential publisher, content, and advertising partners increase audience engagement, video views, and revenue.

We’re excited to have several Inform colleagues in attendance, including CEO Greg Peters and members of the advertising, business development, and publisher teams — and they are all excited to share with attendees all that Inform has to offer.

Whether it’s the latest in online video products; our vast library of brand-safe, pre-monetized stellar content from top partners; or our industry expertise, Inform can help potential partners increase ad opportunities, unlock new premium video dollars, find relevant video content, and much more — all at no cost.

Interested in talking with Inform at CES? Please email sthomas@inform.com to schedule a meeting.

Inform Dynamic Placement: Increasing Video Ad Opportunities

We at Inform believe in the power of technology and people working together to improve efficiency, increase revenue, and create a better overall experience for audiences. Our Dynamic Placement market-leading technology helps to do just that.

Inform Dynamic Placement_12-15Working in both desktop and mobile environments, Inform’s Dynamic Placement enables the active placement of engaging videos on publisher story pages without the constant manual efforts by editors, allowing a significant increase in video pre-roll ad opportunities on publishers’ sites.

At the same time, editors retain full editorial control, choosing where on the site to place the videos and having the ability to remove or change videos at any time.

So how does Dynamic Placement work?

  • First,  Inform’s Perfect Pixel would be implemented to connect publisher site templates and stories with Dynamic Placement technology.
  • Next, our semantic matching algorithm reads the text and automatically identifies from our vast library of high-quality, pre-monetized videos the most relevant and appropriate ones to place on the page.
  • All that’s left to for the publisher to do is to select the stories for which they’d like Dynamic Placement.

Interested in letting Dynamic Placement do some of your work for you? Reach out to your account manager at InformVideo@Inform.com.

Inform Year-Ender: A Look Ahead to 2016

Happy New Year from Inform!

We’ve been celebrating 2015 with our Year-Ender series, from the top news stories of the year, to top sports moments, to the biggest in entertainment. Today we kick off 2016 with an informative look at the year ahead.

2016 Summer Olympics: 1 year to Rio

In August, Olympic contenders from all over the world will be swimming, cycling, and gymnastic-ing for a place on the podium.

Katie Nolan chats with Randy Moss.

Will the Patriots win the Super Bowl again? Former wide receiver Randy Moss thinks so.

Donald Trump is ratcheting up his battle against Hillary Clinton by accusing her of playing "the woman card." Trump also went after Bill Clinton, pointing to his history of cheating and White House scandal with Monica Lewinski. This comes after Clinton's

The Presidential election will only ramp up in 2016. Inside Edition takes a look at how the Donald will be ratcheting up his attacks.

At a town hall event in Fairfield, Iowa on Tuesday, Democratic front-runner Hillary Clinton took a moment to caution voters against becoming disillusioned during the campaign season, even as she said Republicans propelled negative advertising. (Dec. 22)

Meanwhile at AP, Hillary Clinton encouraged voters not to become discouraged.

2016 promises to be the year of the superheroes, with no less than 8 big budget franchise tentpoles coming to theaters. The movies range from familiar franchises such as Teenage Mutant Ninja Turtles, Captain America, X Men and the Batman/Superman crossove

Need a break from politics?  Decide if these big budget superhero movies coming out in 2016 are worth all the hype.

From John Legend and Chrissy Teigen to Kelly Clarkson and a One Direction singer -- these celebs are all set to welcome newborns to the world next year!

Entertainment Tonight delivers on seven celebrity babies to expect this year.

We're rooting for these relationships to stand the test of time.

Gwen and Blake, Zayn and Gigi, and more celebrity couples E! hopes stays together through in 2016.

Want more video? Reach out to the Content Team at content@inform.com to learn more about Inform’s vast library of high-quality, monetized videos.