Inform Floating Video Player: Impact Since Launch

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Some companies are calling it “Sticky” or “Pinned” video. At Inform we call it the Inform Floating Video Player.

No matter what you call it, since unveiling our new video product a few months ago, we’ve seen a dramatic increase in both video views and ad revenue for participating partners, as well as, most importantly, a continued positive user experience, since viewers can scroll through content and watch video at at the same time.

Floating videos have also gone mainstream. The Wall Street Journal agrees that this new video product will play a vital role in boosting publisher video ad viewability and revenue in 2016.

There’s no doubt that the Inform Floating Video Player has had a dramatic impact. Specifically:

  • A 500% increase in video revenue on single embeds
  • A 65% increase in ad viewability

Want to see the Floating Video Player in action? Check out a live demo on the Inform Product Resource Center.

If you’d like to learn more, please visit our resource center for more details or contact your account manager at InformVideo@inform.com to get it live on your site today.

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