The State of Digital: HTML5 versus Flash

Adobe Flash has historically been the go-to technology for video streaming and monetization products. However, their lack of support in recent years has steered the industry away.

What’s the situation?

Flash is considered a security risk since Adobe is slow to release security patches. Apple has responded with a long-time ban of Flash from its iPhones and, more recently, with OS X Mavericks. Safari shipped by default with a power saving mode that restricted how Flash could function.

Other browsers have begun to follow suit. This past July, Mozilla blocked all versions of Flash that were not completely patched. The browser only allowed Flash again when Adobe responded with the patched versions.

In September, Chrome implemented changes similar to Safari’s, pausing flash products unless they’re central to content and reducing the number of resource or battery draining widgets.

What’s next?

As a result, the industry is moving towards a more native playback experience. HTML5 and Javascript are native to the browser, which allows for increased security and better system resource management. Video and monetization products have easily adopted HTML5/Javascript compatibility with the support of mobile devices.

While much of the buying arm of the advertising ecosystem has been slow to adopt HTML5/Javascript ad creatives, Inform is at the forefront of leading the charge for HTML5 conversion with advertisers and buyers. We offer a full suite of HTML5 native video streaming and monetization products, which are seamless and will automatically convert to native HTML5.

Interested in learning more? Reach out to your Inform contact or send an email to info@inform.com.

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