Exciting news! Earlier today, our CEO Greg Peters announced that NDN, the company you have come to rely on for exclusive premium, brand-safe video content and monetization technology is now Inform. But what does that mean for you as our advertising partners?
Our core business will not change. Inform will remain the editorial video arm for our publishers and offer you scale to a demo rich audience, all in a brand safe environment. You’ll still have exclusive access to broadcast television content on thousands of the web’s biggest publishers, and as always, our advertising solutions match publishers’ content and your advertisements with the audience most likely to consume them, anytime and anywhere.
But that’s not all. With the Inform launch, our technology and services strategy is expanding. For instance, we recently launched the Inform Floating Video Player. Similar to the new floating video players available from Facebook, CNN and CBS, Inform’s player is designed to increase audience engagement by ensuring 100% viewability of video content, including your ads, on any publisher website. The technology enables media organizations to not only deliver a better ad experience, but also enhances our publishers’ user experience.
That’s just the beginning. We hope you’re as excited as we are about this new journey. You can keep up with the latest Inform news and product updates by following us on Twitter and liking us on Facebook. Have questions? Just reach out to your advertising team contact.